INDIGOLEARN
CMA – Inter Paper 9 – Strategic Management
www.IndigoLearn.com
9640 11111 0
,Strategic Management www.IndigoLearn.com 1
, Table of Contents
8.Introduction to Strategic Management ......................................... 3
9.Strategic Analysis and Strategic Planning .................................... 23
10. Formulation and Implementation of Strategy .......................... 54
Strategic Management www.IndigoLearn.com 2
, 8.Introduction to Strategic Management
Vision, Mission and Objectives
Concept of Strategy
‘Strategy’ is something that has to do with war and ways to win over enemy.
Businesses have a set of goals, objectives and mission
Strategy seeks to relate the goals of the organization to the means of achieving
them. It is the action plan for achieving the long- term goals of an
organization.
Businesses function in a dynamic and ever-changing environment.
Strategies help businesses to reduce the impact uncertainties caused by
environment.
Strategies also help business to gain control over situations [caused by internal
as well as external environments] with a long-range perspective.
Strategies help businesses to secure advantageous position
Strategies are consciously considered [It doesn’t happen on its own]
It helps companies/businesses to
o Mobilize resources
o Direct human behavior
o Handle events and problems
o Identify and utilize opportunities
o Meet challenges and threats
o Ensure corporate survival and success
A long range blueprint of an Strategy is the game plan that the
organization’s desired image, management of a business uses to
direction and destination - - take market position,
- what it wants to be, - conduct its operations,
- what it wants to do and - attract and satisfy customers,
- where it wants to go - compete successfully, and
achieve organizational objectives.
Definitions
The common thread among the
organization’s activities and A unified, comprehensive and
product-markets that defines the integrated plan designed to assure
essential nature of business that that the basic objectives of the
the organization has or planned to enterprise are achieved
be in future. - Ansoff
Strategic Management www.IndigoLearn.com 3
CMA – Inter Paper 9 – Strategic Management
www.IndigoLearn.com
9640 11111 0
,Strategic Management www.IndigoLearn.com 1
, Table of Contents
8.Introduction to Strategic Management ......................................... 3
9.Strategic Analysis and Strategic Planning .................................... 23
10. Formulation and Implementation of Strategy .......................... 54
Strategic Management www.IndigoLearn.com 2
, 8.Introduction to Strategic Management
Vision, Mission and Objectives
Concept of Strategy
‘Strategy’ is something that has to do with war and ways to win over enemy.
Businesses have a set of goals, objectives and mission
Strategy seeks to relate the goals of the organization to the means of achieving
them. It is the action plan for achieving the long- term goals of an
organization.
Businesses function in a dynamic and ever-changing environment.
Strategies help businesses to reduce the impact uncertainties caused by
environment.
Strategies also help business to gain control over situations [caused by internal
as well as external environments] with a long-range perspective.
Strategies help businesses to secure advantageous position
Strategies are consciously considered [It doesn’t happen on its own]
It helps companies/businesses to
o Mobilize resources
o Direct human behavior
o Handle events and problems
o Identify and utilize opportunities
o Meet challenges and threats
o Ensure corporate survival and success
A long range blueprint of an Strategy is the game plan that the
organization’s desired image, management of a business uses to
direction and destination - - take market position,
- what it wants to be, - conduct its operations,
- what it wants to do and - attract and satisfy customers,
- where it wants to go - compete successfully, and
achieve organizational objectives.
Definitions
The common thread among the
organization’s activities and A unified, comprehensive and
product-markets that defines the integrated plan designed to assure
essential nature of business that that the basic objectives of the
the organization has or planned to enterprise are achieved
be in future. - Ansoff
Strategic Management www.IndigoLearn.com 3
