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Unit 12 P5 - Explain how internet marketing has made a selected business more efficient, effective and successful

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For P1, learners should describe how the marketing activities of different businesses have incorporated internet marketing. For example, the ways in which the internet provides opportunities for producer-customer dialogue and therefore research and relationship building. To evidence P2, learners should describe clearly how businesses use internet marketing for example to advertise last minute promotions. For P3, learners should explain the principal benefits of internet marketing to customers, for example using contrasting businesses. These three strands come together for M1 where learners are asked to analyse how internet marketing activities build on conventional offline marketing principles and offer customers greater freedom of choice. This will involve a greater depth of understanding of internet marketing as offline activities form the basis for greater individualisation of market attention and offer opportunities for elements of the marketing mix to be exploited differently, as with dynamic pricing. P4 asks learners to describe the key benefits and opportunities presented by internet marketing activity for a selected businesses and again how this has helped formulate and change the marketing mix for a business. P5 gives the learners the chance to investigate whether these opportunities and changes have been successful, whilst P6 encourages learners to look at the globalisation challenges facing a business that decides to embark on internet marketing as a promotional tool. These three areas are brought together for M2 where learners are asked to analyse how internet marketing has created new business opportunities and presented new challenges for a selected business, including their customers.

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Unit 12 – P5

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In this assignment I’m going to explain how internet marketing
has made Adidas more efficient, effective and successful.
Efficiency
A level of performance that describes a process that uses the
lowest amount of inputs to create the greatest amount of
outputs. Efficiency relates to the use of all inputs in producing
any given output, including personal time and energy.
Reference: http://www.investopedia.com/terms/e/efficiency.asp
Efficiency in, business terms, is the comparison of what is
actually produced with what can be achieved with the same
consumption of resources such as money, time, etc.The
company Adidas create new business opportunities through the
use of promotions on websites, search engines and links. This
helps the business reach out to millions of people in a short
period of time and the results are instantly measurable. It also
captures stores and integrates its consumers’ data easily.
Adidas has increased efficiency because there able to reach out
to customers about opportunities for sales of existing
customers. As they give new information and updates to the
customers via email or post to increase opportunities for sales
from existing customers as they give customers new
information or their new update to the existing consumers via
email or post. This has increased opportunities for sales as they
are being informed well and quickly. This organisation has
increased efficiency by using electronic communications to
reduce staff costs as it requires only few seconds to
communicate through electronic media because it supports
quick transmission and it saves time and money In addition,
electronic media allows the business managers to easily control
operation across the globe.

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Hey guys, all of you studying BTEC out there know how frustrating it can get with all those assignments. While studying myself I always wished there was someone to help me with my assignments and even having a template can make it twice as easy at times, so, here you go. I have every major unit. Use sensible guys.

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