Daan van Urk
CE6 Whitepaper herkansing
10-02-2021
, Inhoud
Inleiding..............................................................................................................................................3
Strategie .............................................................................................................................................4
Passie..............................................................................................................................................4
Ambitie ...........................................................................................................................................4
Waarden .........................................................................................................................................4
Psychologie van Red Bull .....................................................................................................................5
Identificatie.....................................................................................................................................5
Differentiatie ..................................................................................................................................5
Mentaal construct ...........................................................................................................................6
Relationship partner .......................................................................................................................7
Drijvende kracht .............................................................................................................................7
Brand Awareness ................................................................................................................................8
Brand Image .......................................................................................................................................9
Social Responsibility.......................................................................................................................... 10
Customer Journey ............................................................................................................................. 11
Awareness .................................................................................................................................... 11
Consideration ............................................................................................................................... 11
Purchase ....................................................................................................................................... 12
Retention ...................................................................................................................................... 12
Advocacy ...................................................................................................................................... 12
Bibliografie ....................................................................................................................................... 13
CE6 Whitepaper herkansing
10-02-2021
, Inhoud
Inleiding..............................................................................................................................................3
Strategie .............................................................................................................................................4
Passie..............................................................................................................................................4
Ambitie ...........................................................................................................................................4
Waarden .........................................................................................................................................4
Psychologie van Red Bull .....................................................................................................................5
Identificatie.....................................................................................................................................5
Differentiatie ..................................................................................................................................5
Mentaal construct ...........................................................................................................................6
Relationship partner .......................................................................................................................7
Drijvende kracht .............................................................................................................................7
Brand Awareness ................................................................................................................................8
Brand Image .......................................................................................................................................9
Social Responsibility.......................................................................................................................... 10
Customer Journey ............................................................................................................................. 11
Awareness .................................................................................................................................... 11
Consideration ............................................................................................................................... 11
Purchase ....................................................................................................................................... 12
Retention ...................................................................................................................................... 12
Advocacy ...................................................................................................................................... 12
Bibliografie ....................................................................................................................................... 13
