SAFe Agile Product Management (APM)
The PM may fulfill the role of the _____? Correct Answer: Product owner:
defining stories, prioritizing team backlogs, accepting stories, etc.
T or F? PM supports all product aspects Correct Answer: True - Acts as
marketing, contact for sales, reviews legal agreements, responses to service
requests, manages value steam economics
PMs rely on ___ for development facing concerns Correct Answer: Product
Owners
Four dimensions of product management stakeholders Correct Answer: Business
goals, getting it off the shelf (shipped), getting it built and leveraging support
____________ ____________ is an iterative solution development process that
promotes a holistic approach to delighting all stakeholders Correct Answer:
Design thinking
Desirable, sustainable, feasible and _________ are the four areas of design
thinking Correct Answer: viable
Driving product strategy and execution, communicating vision, managing program
backlog all have to do with what APM area? Correct Answer: Feasible
What are the 2 populations of Geoffrey Moore's Crossing the Chasm? Correct
Answer: Early adopters and late adopters
What is Design Thinking's double diamond? Correct Answer: Understand the
problem, design the right solution
What are the two steps of Understanding the Problem in Design Thinking? Correct
Answer: Discover (diverge), Define (converge)
What the two steps of Designing the right solution in Design thinking? Correct
Answer: Develop (diverge), Deliver (Converge)
, Focuses on the who, what and why, Determines concepts, opinions and values,
assesses value provided and what internal/external customers will pay, influences
marketing and sales is what research area? Correct Answer: Market Research
Focuses on the how, observes and evaluates what customers and users do,
determines how customers use or will use the product, influences capabilities and
features is what research area? Correct Answer: User research
What research area generally aligns to long-term product development planning
horizons? Correct Answer: Market research
T or F. Continuous exploration is market research Correct Answer: True
What are the 5 populations of diffusion of innovation? Correct Answer:
Innovators, early adopters, early majority, later majority and laggards
What kind of data is: Previously collected and published data, and may or may not
address specific questions Correct Answer: Secondary data
What kind of data is: custom designed and implemented to answer specific
questions as best as possible? Correct Answer: Primary data
Usage analytics/product telemetry, government data and libraries are all examples
of what kind of data? Correct Answer: Secondary data
A/B testing, questionnaires/surveys are examples of what kind of Primary data?
Correct Answer: Quantitative
SImple surveys, Gemba, innovation games and trade studies are examples of what
kind of Primary Data? Correct Answer: Qualitative
What of these are considered user research: Usage analytics, government data,
libraries, syndicated/private data? Correct Answer: syndicated/private data
Which of these are considered secondary market research? Choice modeling,
conjoint analysis, questionnaires/surveys or A/B testing? Correct Answer: None -
they are all primary market research
Builds customer empathy with team doing the research, creates vivid, concrete
language and commitment to solve customers problems, forms the foundation of
The PM may fulfill the role of the _____? Correct Answer: Product owner:
defining stories, prioritizing team backlogs, accepting stories, etc.
T or F? PM supports all product aspects Correct Answer: True - Acts as
marketing, contact for sales, reviews legal agreements, responses to service
requests, manages value steam economics
PMs rely on ___ for development facing concerns Correct Answer: Product
Owners
Four dimensions of product management stakeholders Correct Answer: Business
goals, getting it off the shelf (shipped), getting it built and leveraging support
____________ ____________ is an iterative solution development process that
promotes a holistic approach to delighting all stakeholders Correct Answer:
Design thinking
Desirable, sustainable, feasible and _________ are the four areas of design
thinking Correct Answer: viable
Driving product strategy and execution, communicating vision, managing program
backlog all have to do with what APM area? Correct Answer: Feasible
What are the 2 populations of Geoffrey Moore's Crossing the Chasm? Correct
Answer: Early adopters and late adopters
What is Design Thinking's double diamond? Correct Answer: Understand the
problem, design the right solution
What are the two steps of Understanding the Problem in Design Thinking? Correct
Answer: Discover (diverge), Define (converge)
What the two steps of Designing the right solution in Design thinking? Correct
Answer: Develop (diverge), Deliver (Converge)
, Focuses on the who, what and why, Determines concepts, opinions and values,
assesses value provided and what internal/external customers will pay, influences
marketing and sales is what research area? Correct Answer: Market Research
Focuses on the how, observes and evaluates what customers and users do,
determines how customers use or will use the product, influences capabilities and
features is what research area? Correct Answer: User research
What research area generally aligns to long-term product development planning
horizons? Correct Answer: Market research
T or F. Continuous exploration is market research Correct Answer: True
What are the 5 populations of diffusion of innovation? Correct Answer:
Innovators, early adopters, early majority, later majority and laggards
What kind of data is: Previously collected and published data, and may or may not
address specific questions Correct Answer: Secondary data
What kind of data is: custom designed and implemented to answer specific
questions as best as possible? Correct Answer: Primary data
Usage analytics/product telemetry, government data and libraries are all examples
of what kind of data? Correct Answer: Secondary data
A/B testing, questionnaires/surveys are examples of what kind of Primary data?
Correct Answer: Quantitative
SImple surveys, Gemba, innovation games and trade studies are examples of what
kind of Primary Data? Correct Answer: Qualitative
What of these are considered user research: Usage analytics, government data,
libraries, syndicated/private data? Correct Answer: syndicated/private data
Which of these are considered secondary market research? Choice modeling,
conjoint analysis, questionnaires/surveys or A/B testing? Correct Answer: None -
they are all primary market research
Builds customer empathy with team doing the research, creates vivid, concrete
language and commitment to solve customers problems, forms the foundation of
