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Lecture Notes Module 2 MKTG 1000

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These are written notes for Module 2 of Discovering Marketing (MKTG 1000)

Institution
Curtin University ( )
Course
MKTG 1000

Content preview

• Module 2




The Marketing Environment

Companys environment
'
Porter's 5 Force Model

separated in 2
:
is


- micro -
macro

-



company
-




demographic
-
middlemen _ economic
-
customer market -
natural
explanation
*
-



competitors
-
technical double check
-
other market -

political hmmmm
entities -
cultural PESTLE
murmur F. Political Tax
ex : policy
swot Analysis E. Economic ex : Economic situation
5. social ex : lifestyle/media/demo

ex levels of tech /innov
T : Technology :

ii.
Legal ex :
Legislation / Employment
E. Environment ex : pollution /recycling
Mmmmm
Further examples of PESTLE :
political : tan/trade /employment
law /regulations/stability
JEEYEnsiderfmakt-nafs.is economic: inflation /growth/interest
Political/ rates /unemployment rate
1
Social 2
Legal 3 Economic

Demographics Technological Competitive social : culture /education /
demographics
4 5 6

mmmm Technological : developments / internet uses
Legal :
current tlvtve legal regulatory
Notes :
consumer protection / labor /
health/ safety / tax and trade
Environmental: tourism/
farming/agriculture
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Institution
Curtin University ( )
Course
MKTG 1000
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Uploaded on
September 25, 2022
Number of pages
1
Written in
2022/2023
Type
Class notes
Professor(s)
Anna tarabasz
Contains
All classes

Subjects

  • marketing
  • module 2
  • year 1
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