* Module 1
Overview of Marketing
what is Marketing ? ☆
Marketing always try to
the customer &
appeal to
- A pal attitude /philosophy then please them
aimed at customer satisfaction
↳ + -
understand who to sellto
-
Processes to show values / benefits -
↑ valve / satisfaction
of items ↑ business
longevity
-
men
Note :
4 orientations of marketing product is very direct
market is
very
-
production Ccapabiiite > of firm) attractive
-
sales thigh sales →
high profit) -ʰ
- Market (make customer
happy + meet goals)
-
societal cmaue customer happy t society's well being
Product us Market 7
steps for Market
[
.
the
what
what the market ( market , customers
into
fiiwnahts wants
i
get 2 competitors)
2
examine into
mum 3
Figure out
delivery for customer
societal aims to benefit 4 action for value to customers
people -8 society Chain to :
-
less toxins
*
changed
-
better
reuse/ recycle
durability commodities > goods > services >
experiences
mum
-
Overview of Marketing
what is Marketing ? ☆
Marketing always try to
the customer &
appeal to
- A pal attitude /philosophy then please them
aimed at customer satisfaction
↳ + -
understand who to sellto
-
Processes to show values / benefits -
↑ valve / satisfaction
of items ↑ business
longevity
-
men
Note :
4 orientations of marketing product is very direct
market is
very
-
production Ccapabiiite > of firm) attractive
-
sales thigh sales →
high profit) -ʰ
- Market (make customer
happy + meet goals)
-
societal cmaue customer happy t society's well being
Product us Market 7
steps for Market
[
.
the
what
what the market ( market , customers
into
fiiwnahts wants
i
get 2 competitors)
2
examine into
mum 3
Figure out
delivery for customer
societal aims to benefit 4 action for value to customers
people -8 society Chain to :
-
less toxins
*
changed
-
better
reuse/ recycle
durability commodities > goods > services >
experiences
mum
-
