All of the following are examples of mass media EXCEPT? Correct Answer: Instagrams
How do mass media and social media differ? Correct Answer: Social media is digitalized
Which theory assumes that people are active agents who deliberately choose media to gratify
themselves? Correct Answer: Uses and gratifications theory
A person or group that decides which messages pass through the media and which do not are
called...? Correct Answer: Gatekeepers
If you watch an action movie because you are bored and want some excitement, which of the
following theories applies? Correct Answer: Uses and gratifications theory
The extent to which media representation are congruent with personal experience is known as
what by cultivation theorists? Correct Answer: Resonance
The three implications of digitization are? Correct Answer: Convergence, nearly instant speed,
and ease of manipulation.
The theory that claims that television promotes a worldview that is inaccurate but that viewers
nonetheless assume reflects real life is the...? Correct Answer: Cultivation theory
The term that refers to the gap between people who have access to media and those who have
little to no access is? Correct Answer: Digital divide
Which theory assumes the media spotlight some issues, events, and people while downplaying
others? Correct Answer: Agenda-setting theory
Which of the following statements about communication is accurate? Correct Answer: Studying
communication can improve your communication skills
You did not do very well during the spring semester at school. When your parents see your
grades, your mother says to you, "You're going to need to take some classes this summer." What
is the content level of meaning of this statement? Correct Answer: Your mom thinks you will
need to take courses during the summer.
What does it mean to say that communication is a process? Correct Answer: Communication is
ongoing, always in motion, and it's hard to tell when it starts and stops.
Erin tries to concentrate during a class lecture, but she can't get his mind off a personal problem.
Erin's preoccupation with her personal problem is an example of: Correct Answer: Noise
Communication with others helps to shape which area(s) of our lives? Correct Answer: Cultural,
professional, social/civic, and personal
, Which of these types of communication is defined as "communication between people?" Correct
Answer: Interpersonal communication
To study communication is to study Correct Answer: how we use symbols to create meaning in
our lives
Which of the following is/are considered unifying themes in the field of communication? Correct
Answer: All of these are common themes (ethics, symbols, critical thinking, meaning)
If Jacob, Bobby's supervisor, tells Bobby to "get lost," why would Bobby feel as though his
supervisor may see him as inferior and dislike his work? Correct Answer: The relationship level
of meaning probably indicates that Jacob isn't joking when he says "get lost."
On what type of communication did the ancient Greek, Aristotle, primarily focus? Correct
Answer: He focused on all types of communication
Elijah goes into the library to find his friend Aimee who went there to study. He walks through
the library until he sees her and then sits down beside her. Later Elijah's friend Marvin comes
over and says, "Hey, man, why did you ignore me when you walked right past me a minute
ago?" Elijah shakes his head, not knowing why he didn't see Marvin. Elijah's failure to see
Martin when he was focusing on finding Aimee is an example of Correct Answer: selective
perception
Shelli and Lisa are talking about their favorite teachers. They each have qualities and
characteristics that they feel make the ideal teacher. What are Shelli and Lisa talking about?
Correct Answer: Prototypes
Jason passes Greg in the residence hall lobby and says hi. Greg does not say hi back. Jason
expected Greg to say hello in return. Jason's expectation refer to? Correct Answer: Scripts
Bipolar mental yardsticks that allow us to position people and situations along dimensions of
judgment are Correct Answer: Personal Constructs
Janet says, "I didn't get a job offer because the interviewer was biased and it was a nasty day.
However, Ellen didn't get an offer because she isn't qualified." This is an example of Correct
Answer: Self-serving bias
Ashley grew up in a poor neighborhood with parents who struggled to pay their bills. She was
even homeless for several months as a child after her family was evicted from their apartment.
As an adult, Ashley makes enough money to live comfortably, but she has a fuller understanding
of socioeconomic class due to her experiences as a child. Ashley's perspective on class is an
example of Correct Answer: Standpoint