Why is it important to study the live entertainment business? Correct Answer: Entertainment is
the fasting growing sector of the global economy
Covers so many spectrums - plays to others
Professor's name Correct Answer: Charles A. Wade
Textbook Correct Answer: This Business of Concert Promotion and Touring
Tests points Correct Answer: 120pts
3 absenses = Correct Answer: one class grade penalty
6 absences - Correct Answer: 25% grade reduction
Entertainment Correct Answer: A constructed product designed to stimulate a mass audience in
an agreeable way in exchange for money
must draw attention
-entertainment can be a live or mediated experience, intentionally created, capitalized, promoted,
maintained, and evolved.
-entertainment is created on purpose by someone for someone
-entertainment is easily located, accessed, and consumed.
-entertainment is attractive, stimulating, sensory, emotional, social, and moral to a mass
audience.
Leisure triad Correct Answer: Entertainment, recreation, amusement
Entertainment vs Recreation vs Amusement Correct Answer: Entertainment refers to live and
mediated performance experiences with spectators
Recreation consists of activities carried on within leisure time and requires participants
Amusement consists of diversions such as games and the satisfaction derived form playing
games. Requires spectating and participating
Recreation Correct Answer: consists of activities carried on within leisure time and requires
participants
, Amusement Correct Answer: consists of diversions such as games and the satisfaction derived
form playing games. Requires spectating and participating
Leisure Correct Answer: The time that is left over after basic survival needs have been met
Began as a way to reduce the drudgery of farming and labor
by its nature it is socially stratified
Labor being socially stratified Correct Answer: The rich are able to buy more free time so the
type of entertainment they enjoyed was more elaborate
Entertainment growth stages Correct Answer: ignorant
novice
aficionado
Ignorant Correct Answer: uneducated in a particular area, we have no exposure to it and we
know nothing about it
Novice Correct Answer: We have had some exposure to and some experience with a particular
area but we still know little about it
Aficionado Correct Answer: We have an expert knowledge of it and appreciate it on a higher
level
The Circus Correct Answer: forerunners of organized performance
can be traced back to the days of Pompeii's Rome
The Circus Maximus acommodated how many spectators Correct Answer: 250,000
Theatre history Correct Answer: First performed in outdoor amphitheaters for thousands of
Greeks. Dramatic festivals were so popular in athens that business was suspended and prisoners
were allowed to attend
Passive participant Correct Answer: one who participates in an event simply by listening and
observing rather than by overt actions
Active participant Correct Answer: Include skiers or golfers and they actively affect the
performance experiencd
Absorption Correct Answer: Connection that unites consumers with performance
always performed from a distance, like being absorbed with a television show