Hogeschool Inholland
Heijmans
Integrale bedrijfsanalyse
Michelle Zandbergen 647199
Roy Vink 648752
24 January 2020
, Integrale bedrijfsanalyse Heijmans
Auteurs: Michelle Zandbergen 647199
Roy Vink 648752
Klas: ROBSFVT1F
Begeleider: Michiel van der Hoeven
Opleiding: Business Studies, Finance & Control en Accountancy, Hogeschool Inholland
Rotterdam
Onderzoek in het kader van beroepsproduct thema 2, Business Economics, eerstejaars.
OE10a Financiële rapportages
Datum: 24 januari 2020
Aantal pagina’s: 57 pagina’s
Michelle Zandbergen E-mail:
Roy Vink E-mail:
1
,Voorwoord
Wij, Michelle Zandbergen en Roy Vink zijn studenten aan de Hogeschool
Inholland Rotterdam, en hebben de opdracht gekregen een bedrijfsanalyse te
houden over het bedrijf Heijmans. Van tevoren wisten wij allebei nagenoeg
niets over het bedrijf, daarom hebben wij dit project als heel interessant
ervaren. Voor ons idee hadden wij het wel wat zwaarder, omdat wij met zijn
tweeën waren, en een beetje achterliepen dan de rest. Dit is door hard werken
uiteindelijk helemaal goed gekomen! Wij zijn dan ook tevreden met het eind
resultaat! Van 13 januari tot 24 januari hebben wij aan de analyse gewerkt.
Wij willen onze begeleider Michiel van der Hoeven bedanken voor het helpen
oplossen wanneer wij problemen hadden en voor het feedback geven.
Hierdoor hebben wij de kwaliteit van onze analyse kunnen verbeteren.
Wij wensen u veel leesplezier toe.
Michelle Zandbergen, Roy Vink
2
, Executive summary
Heijmans NV was analyzed in this report. The Ashridge mission model, stakeholder analysis,
the force field analysis and the ESH-model were used to create the profile of the company.
The Ashridge mission model has been used to create the Heijmans NV mission. Heijmans
NV's mission is to create a healthy and safe living and working environment. The stakeholder
analysis was made because Heijmans NV has many different stakeholders and wants to
meet their needs. By making the force field analysis, it has become clear to Heijmans NV
whether, for example, they should give their suppliers much or little attention.
The business analysis of Heijmans NV is determined by a fundamental analysis, the sales
and profit analysis and the industry life cycle.
In the fundamental analysis, various key figures look at how Heijmans NV is doing financially.
It is also examined whether Heijmans NV is solvent, liquid and profitable. In addition, the
activity key figures, employee key figures and investment key figures are also considered.
Here you can see, for example, that the debtor days are lower than the creditor days. This is
positive for Heijmans NV, because they can then pay off their creditors with the money they
receive from the debtors. Here you can see that the number of employees has almost halved
in the last 10 years, but that turnover per employee has risen.
The revenue and profit analysis looked at, among other things, the distribution of activities,
because Heijmans NV achieved their revenue through real estate, residential construction,
utility and infrastructure. In the industry life cycle you can find out whether Heijmans NV is in
the introduction phase, growth phase, maturity phase or the decline phase.
Furthermore, a forecast has been made for the year 2020. This forecast is based on
averages of the past 10 years. This gives you many negative numbers for 2020, because
Heijmans has made a lot of losses in the last 10 years. The fine tuning of the forecast also
looks at what the professionals expect will happen to Heijmans in 2020. The expectations of
the professionals are much more positive than the expectations based on the averages of
the past 10 years. This is because Heijmans NV has performed much better in the past 2
years than in the past 10 years.
The SWOT analysis looked at the current strategy, external issues, strengths and
weaknesses, the confrontation matrix and the strategic options of Heijmans NV. Heijmans
NV's current strategy is to improve, make it sustainable and to make it smarter. Heijmans NV
also has many different opportunities and threats, which will be further discussed in this
report.
Finally, it was examined whether it would be useful to buy shares from Heijmans NV in the
short and long term. The short-term advice for 2019 is to buy. This is because Heijmans is
expected to regain net profit. The advice of professionals is mainly buying. In the long term,
the advice is to buy and hold shares. because revenue is expected to rise in 202
3
Heijmans
Integrale bedrijfsanalyse
Michelle Zandbergen 647199
Roy Vink 648752
24 January 2020
, Integrale bedrijfsanalyse Heijmans
Auteurs: Michelle Zandbergen 647199
Roy Vink 648752
Klas: ROBSFVT1F
Begeleider: Michiel van der Hoeven
Opleiding: Business Studies, Finance & Control en Accountancy, Hogeschool Inholland
Rotterdam
Onderzoek in het kader van beroepsproduct thema 2, Business Economics, eerstejaars.
OE10a Financiële rapportages
Datum: 24 januari 2020
Aantal pagina’s: 57 pagina’s
Michelle Zandbergen E-mail:
Roy Vink E-mail:
1
,Voorwoord
Wij, Michelle Zandbergen en Roy Vink zijn studenten aan de Hogeschool
Inholland Rotterdam, en hebben de opdracht gekregen een bedrijfsanalyse te
houden over het bedrijf Heijmans. Van tevoren wisten wij allebei nagenoeg
niets over het bedrijf, daarom hebben wij dit project als heel interessant
ervaren. Voor ons idee hadden wij het wel wat zwaarder, omdat wij met zijn
tweeën waren, en een beetje achterliepen dan de rest. Dit is door hard werken
uiteindelijk helemaal goed gekomen! Wij zijn dan ook tevreden met het eind
resultaat! Van 13 januari tot 24 januari hebben wij aan de analyse gewerkt.
Wij willen onze begeleider Michiel van der Hoeven bedanken voor het helpen
oplossen wanneer wij problemen hadden en voor het feedback geven.
Hierdoor hebben wij de kwaliteit van onze analyse kunnen verbeteren.
Wij wensen u veel leesplezier toe.
Michelle Zandbergen, Roy Vink
2
, Executive summary
Heijmans NV was analyzed in this report. The Ashridge mission model, stakeholder analysis,
the force field analysis and the ESH-model were used to create the profile of the company.
The Ashridge mission model has been used to create the Heijmans NV mission. Heijmans
NV's mission is to create a healthy and safe living and working environment. The stakeholder
analysis was made because Heijmans NV has many different stakeholders and wants to
meet their needs. By making the force field analysis, it has become clear to Heijmans NV
whether, for example, they should give their suppliers much or little attention.
The business analysis of Heijmans NV is determined by a fundamental analysis, the sales
and profit analysis and the industry life cycle.
In the fundamental analysis, various key figures look at how Heijmans NV is doing financially.
It is also examined whether Heijmans NV is solvent, liquid and profitable. In addition, the
activity key figures, employee key figures and investment key figures are also considered.
Here you can see, for example, that the debtor days are lower than the creditor days. This is
positive for Heijmans NV, because they can then pay off their creditors with the money they
receive from the debtors. Here you can see that the number of employees has almost halved
in the last 10 years, but that turnover per employee has risen.
The revenue and profit analysis looked at, among other things, the distribution of activities,
because Heijmans NV achieved their revenue through real estate, residential construction,
utility and infrastructure. In the industry life cycle you can find out whether Heijmans NV is in
the introduction phase, growth phase, maturity phase or the decline phase.
Furthermore, a forecast has been made for the year 2020. This forecast is based on
averages of the past 10 years. This gives you many negative numbers for 2020, because
Heijmans has made a lot of losses in the last 10 years. The fine tuning of the forecast also
looks at what the professionals expect will happen to Heijmans in 2020. The expectations of
the professionals are much more positive than the expectations based on the averages of
the past 10 years. This is because Heijmans NV has performed much better in the past 2
years than in the past 10 years.
The SWOT analysis looked at the current strategy, external issues, strengths and
weaknesses, the confrontation matrix and the strategic options of Heijmans NV. Heijmans
NV's current strategy is to improve, make it sustainable and to make it smarter. Heijmans NV
also has many different opportunities and threats, which will be further discussed in this
report.
Finally, it was examined whether it would be useful to buy shares from Heijmans NV in the
short and long term. The short-term advice for 2019 is to buy. This is because Heijmans is
expected to regain net profit. The advice of professionals is mainly buying. In the long term,
the advice is to buy and hold shares. because revenue is expected to rise in 202
3
