To
Business –
FINAL
1
Which of the following best illustrates a substitute good?
Phillipe bought Brand B of diet soda when the price for Brand A increased.
Phillipe decided not to purchase diet soda when the price for Brand A
increased.
Phillipe bought Brand A of diet soda because it was his favorite brand.
Phillipe went to a different store to see if he could find a good price on Brand
A.
CONCEPT
Basics of Branding
2
Meredith created organic soaps and lotions and sold them at her local
farmers' market. She originally only accepted cash or checks from her
customers, but she recently updated her booth space so that her customers
could make electronic payments using debit or credit cards.
Which of the following types of service did Meredith begin using?
A
• utomatic teller machine
Point of sale terminal
Automated clearing house
Electronic check conversion
CONCEPT
Financial Institutions and Their Services
3
In modern times, companies need to be socially responsible toward various
stakeholders.
When a company ensures that its products will not cause personal
injury when used, the company is demonstrating particular
consideration to which stakeholder?
, Sophia: Introduction
To
Business –
•
• FINAL Investors
Employees
• Environme
nt
Customers
CONCEPT
Models of Social Responsibility and Considering the Stakeholder
4
Select the item below that is a characteristic of holistic marketing.
• Combining different marketing techniques to sell a product
Considering all business aspects when marketing products
Focusing on marketing individual products to consumers
Implementing targeted marketing programs for green products.
CONCEPT
Evolution of Marketing
5
Jill owned a small business in California. The state passed new legislation
that required all small businesses to use new measures to protect the
personal, financial and health information of both customers and employees.
Jill's business will be impacted by which external business
environment below?
•
Economic
•
Sociocultural
Political-legal
Global
CONCEPT
Business Environments
6