Concept development: Smart Smoking Case
By: Smart Smoking BV
Snakeskin wallet published by (Brand J&S on Grandado.com)
1
, By: Jorden van Ramshorst, IBM, Tio Utrecht
Index:
Content
The team.....................................................................................................................................3
Personal:..................................................................................................................................4
Function distribution:..............................................................................................................4
The Team connection:.............................................................................................................4
SWOT Analysis Smart Smoking Case...........................................................................................4
The Strengths:.........................................................................................................................4
Unique product...................................................................................................................4
Marketing............................................................................................................................4
Weaknesses:............................................................................................................................5
Not a recognized brand.......................................................................................................5
Small to no budget..............................................................................................................5
Chances:..................................................................................................................................5
Crowdfunding......................................................................................................................5
Threats:...................................................................................................................................5
Competitors.........................................................................................................................5
Confrontation Matrix..................................................................................................................5
Strengths versus Opportunities..........................................................................................6
Strengths Against Threats.......................................................................................................6
Weaknesses vs Opportunities.................................................................................................6
Weaknesses vs. Threats..........................................................................................................6
The growth strategy................................................................................................................6
Mission....................................................................................................................................6
Vision.......................................................................................................................................6
The problem:...............................................................................................................................6
Product explanation;...............................................................................................................6
Schematic image of the Smart Smoking Case.........................................................................8
Legal form...................................................................................................................................8
Why is this a solution to the problem?...................................................................................8
How do you protect a product?..............................................................................................8
The target group:....................................................................................................................9
2
By: Smart Smoking BV
Snakeskin wallet published by (Brand J&S on Grandado.com)
1
, By: Jorden van Ramshorst, IBM, Tio Utrecht
Index:
Content
The team.....................................................................................................................................3
Personal:..................................................................................................................................4
Function distribution:..............................................................................................................4
The Team connection:.............................................................................................................4
SWOT Analysis Smart Smoking Case...........................................................................................4
The Strengths:.........................................................................................................................4
Unique product...................................................................................................................4
Marketing............................................................................................................................4
Weaknesses:............................................................................................................................5
Not a recognized brand.......................................................................................................5
Small to no budget..............................................................................................................5
Chances:..................................................................................................................................5
Crowdfunding......................................................................................................................5
Threats:...................................................................................................................................5
Competitors.........................................................................................................................5
Confrontation Matrix..................................................................................................................5
Strengths versus Opportunities..........................................................................................6
Strengths Against Threats.......................................................................................................6
Weaknesses vs Opportunities.................................................................................................6
Weaknesses vs. Threats..........................................................................................................6
The growth strategy................................................................................................................6
Mission....................................................................................................................................6
Vision.......................................................................................................................................6
The problem:...............................................................................................................................6
Product explanation;...............................................................................................................6
Schematic image of the Smart Smoking Case.........................................................................8
Legal form...................................................................................................................................8
Why is this a solution to the problem?...................................................................................8
How do you protect a product?..............................................................................................8
The target group:....................................................................................................................9
2
