DIRECTION
Directing is the process of integrating the people within the organisation so as to obtain their
willing co-operation towards meeting the pre determined goals.
According to Theo Haimann,” Directing consists of the process and techniques utilized in issuing
instructions and making certain that operations are carried on as originally planned.”
Principles of Direction:
The following are the basic principles of directing:
1. Integration of individual and organizational goals: This implies that the individuals contribute to
the organizational goals to their maximum capabilities and at the same time satisfy their
personal needs.
2. Participative decision making: Effective direction can be achieved by involving individuals and
groups in decision making process.
3. Delegation of Authority: The subordinates should be delegated with adequate authority in
order to facilitate decision making.
4. Effective communication: The managers should ensure free flow of communication at all levels
of organizational hierarchy.
5. Right type of leadership: The management should develop leadership quality among the
employees.
6. Unity of Command: This principle states that the subordinates should get directives from one
superior only and should be accountable to one superior only.
7. Appropriateness of direction techniques: The direction techniques selected should be according
to the situation.
8. Follow up: The management should see that whether the direction issued by them is carried out
or not. In simple words, direction can be described as providing guidance to workers for doing
work.
Techniques of Direction
There are mainly three techniques are used for direction:
1. Consultative direction: Under this method, the supervisor has consultation with his
subordinates before issuing a direction. The consultation is made to find out the feasibility,
enforceability and nature of problem.
2. Free rein direction: Under these techniques, the subordinate is encouraged to solve the
problem independently. The subordinate should take initiative to solve the problem.
3. Autocratic direction: It is opposite to free rein direction. The supervisor commands his
subordinates and has close supervision over them.
Directing is the process of integrating the people within the organisation so as to obtain their
willing co-operation towards meeting the pre determined goals.
According to Theo Haimann,” Directing consists of the process and techniques utilized in issuing
instructions and making certain that operations are carried on as originally planned.”
Principles of Direction:
The following are the basic principles of directing:
1. Integration of individual and organizational goals: This implies that the individuals contribute to
the organizational goals to their maximum capabilities and at the same time satisfy their
personal needs.
2. Participative decision making: Effective direction can be achieved by involving individuals and
groups in decision making process.
3. Delegation of Authority: The subordinates should be delegated with adequate authority in
order to facilitate decision making.
4. Effective communication: The managers should ensure free flow of communication at all levels
of organizational hierarchy.
5. Right type of leadership: The management should develop leadership quality among the
employees.
6. Unity of Command: This principle states that the subordinates should get directives from one
superior only and should be accountable to one superior only.
7. Appropriateness of direction techniques: The direction techniques selected should be according
to the situation.
8. Follow up: The management should see that whether the direction issued by them is carried out
or not. In simple words, direction can be described as providing guidance to workers for doing
work.
Techniques of Direction
There are mainly three techniques are used for direction:
1. Consultative direction: Under this method, the supervisor has consultation with his
subordinates before issuing a direction. The consultation is made to find out the feasibility,
enforceability and nature of problem.
2. Free rein direction: Under these techniques, the subordinate is encouraged to solve the
problem independently. The subordinate should take initiative to solve the problem.
3. Autocratic direction: It is opposite to free rein direction. The supervisor commands his
subordinates and has close supervision over them.
