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Basisboek online marketing 4e druk Flashcards Webweter

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Dit document bevat een samenvatting van de belangrijkste woorden van het tentamen Webweter 2022. Voor de studie communicatie aan de HAN. Het zijn flashcards die je kunt uitknippen en super makkelijk kunt leren. Let op: bij ctr staat costs through rate. Dit moet click through rate zijn. Het gaat over H1 (alle paragrafen, H3 (3.1, 3.2, 3.3 en 3.7), H5 (Alles behalve 5.4), H6 (alle paragrafen), H7 (Alles behalve 7.6), H11 (Alles behalve 11.8) en H12 (Alle paragrafen).

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Institution
Hogeschool Arnhem En Nijmegen (HAN)
Course
Webweter (AWKWEB1A.1)

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E-commerce Verkoop via internet




E-business Alle processen en diensten online en in een
organisatie



One-to-one marketing Marketing die specifiek is voor een bepaald
persoon



Individuele propositie Aanbod op maat




Geïndividualiseerde productie Zelf bepalen wat, hoe en wanneer.
Bijvoorbeeld een shirt met je hoofd erop.


Doel is om contact te maken met de bezoekers.
Corporate site Interactie tussen organisatie en klant.
Bijvoorbeeld randstad.com



Communicatie site Doel is om klanten te vertellen over producten
van een bepaalde verkoper op de site.



Lead-generation site Doel is om in contact te komen met potentiële
klanten



Dienstverlening site Online bankieren, marktplaats.nl of sites van
klanten



Merksites Psv.nl of andere brandingsites
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Connected book

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Marjolein Visser, Berend Sikkenga Basisboek online marketing
  • mei 2021
  • 9789001752200
  • 4

Written for

Institution
Hogeschool Arnhem en Nijmegen (HAN)
Study
Communicatie
Course
Webweter (AWKWEB1A.1)
All documents for this subject (38)

Document information

Uploaded on
October 18, 2022
Number of pages
23
Written in
2022/2023
Type
OTHER
Person
Unknown

Subjects

  • online marketing
  • conversie
  • google ads
  • communicatie
  • webweter
  • flashcards
  • e commerce
  • affiliate marketing
  • klantacquisitie
  • samenvatting webweter
  • han communicatie
  • online market
  • samenvatting han communicatie
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