TXMI 4210 Test 1 QUESTIONS AND
ANSWERS GRADED A
Fashion forecasting offers a ________________. Correct Answer: Competitive advantage
Fashion forecasters: Correct Answer: 1. Look for new, fresh, and innovative
2. Interpret signals using judgement and creativity
3. Analyze the WHY behind an emerging trend
4. Predict Trend movement
How do forecasters help firms? Correct Answer: Forecasters help firms time product offering to
customer's readiness to adopt those products
How does forecasting create a competitive advantage? Correct Answer: 1. Anticipates trends
2. Aligns product with consumer preferences
3. Facilitates timely arrival of products in the market
4. (Re) positioning products
5. Fine-tunes marketing activities
6. New opportunities
T or F: Fashion is cyclical. Correct Answer: TRUE
Long-wave Phenomenon Correct Answer: Varies in duration and magnitude, velocity, and
momentum across time
Steps of Developing a Forecast Correct Answer: 1. Look to the past
2. Look to the future
3. Develop the forecast
4. Evaluate the forecast
Forecasts should identify Correct Answer: -the source
-the mechanism of change
-direction
-tempo
Forecasting is the process that translates ____________ into a form that allows learning to take
place. Correct Answer: information
Information is a __________________ that can be managed like any other. Correct Answer:
Business asset
The most valuable currencies in today's competitive climate are ____________ and
_______________. Correct Answer: information and learning
Who needs to be a forecaster? Correct Answer: -Designers
, -Product Developers
-Merchandisers
-Marketers
-Promotion Execs
Defining Fashion Correct Answer: -A style that is popular in the present
-A set of trends that have been accepted by a wide audience
Clothing simultaneously conceals and reveals _______________. Correct Answer: the body and
the self
Clothing simultaneously relates to ____________. Correct Answer: the private self and the
public self
Buying of fashion is both __________________. Correct Answer: 1. cognitively challenging
2. emotionally arousing
Goals satisfied by fashion: Correct Answer: 1. Imitation/Fitting in
2. Differentiation/Standing out
popular culture Correct Answer: Trivial, Transiet, Extreme, Frivolous
Fashion Change Correct Answer: 1. Charm of novelty
2. Pull of historic continuity
3. Responsiveness to the spirit of times
Defining Fashion- Transfer of Meaning Correct Answer: 1. Designers, marketers, and the press
transfer meaning to a consumer good and increase visibility
2. The consumer fetches the meaning out of the marketplace in the form of goods and constructs
his or her own personal world.
Man's Fashion Correct Answer: "Occupational clothing"
-Uniformity in design
-Lack of decorative elements
-Lack of social distinctiveness
Woman's Fashion Correct Answer: "Personal Conspicuousness"
-A relatively weaker social position
-Use fashion to vent need for "individual prominence"
Discovering the Zeitgeist Correct Answer: Fashion is a reflection of the times in which they are
created + worn
Collective Selection Correct Answer: individuals in large numbers choose among competing
styles those that click or connect with the spirit of the times
ANSWERS GRADED A
Fashion forecasting offers a ________________. Correct Answer: Competitive advantage
Fashion forecasters: Correct Answer: 1. Look for new, fresh, and innovative
2. Interpret signals using judgement and creativity
3. Analyze the WHY behind an emerging trend
4. Predict Trend movement
How do forecasters help firms? Correct Answer: Forecasters help firms time product offering to
customer's readiness to adopt those products
How does forecasting create a competitive advantage? Correct Answer: 1. Anticipates trends
2. Aligns product with consumer preferences
3. Facilitates timely arrival of products in the market
4. (Re) positioning products
5. Fine-tunes marketing activities
6. New opportunities
T or F: Fashion is cyclical. Correct Answer: TRUE
Long-wave Phenomenon Correct Answer: Varies in duration and magnitude, velocity, and
momentum across time
Steps of Developing a Forecast Correct Answer: 1. Look to the past
2. Look to the future
3. Develop the forecast
4. Evaluate the forecast
Forecasts should identify Correct Answer: -the source
-the mechanism of change
-direction
-tempo
Forecasting is the process that translates ____________ into a form that allows learning to take
place. Correct Answer: information
Information is a __________________ that can be managed like any other. Correct Answer:
Business asset
The most valuable currencies in today's competitive climate are ____________ and
_______________. Correct Answer: information and learning
Who needs to be a forecaster? Correct Answer: -Designers
, -Product Developers
-Merchandisers
-Marketers
-Promotion Execs
Defining Fashion Correct Answer: -A style that is popular in the present
-A set of trends that have been accepted by a wide audience
Clothing simultaneously conceals and reveals _______________. Correct Answer: the body and
the self
Clothing simultaneously relates to ____________. Correct Answer: the private self and the
public self
Buying of fashion is both __________________. Correct Answer: 1. cognitively challenging
2. emotionally arousing
Goals satisfied by fashion: Correct Answer: 1. Imitation/Fitting in
2. Differentiation/Standing out
popular culture Correct Answer: Trivial, Transiet, Extreme, Frivolous
Fashion Change Correct Answer: 1. Charm of novelty
2. Pull of historic continuity
3. Responsiveness to the spirit of times
Defining Fashion- Transfer of Meaning Correct Answer: 1. Designers, marketers, and the press
transfer meaning to a consumer good and increase visibility
2. The consumer fetches the meaning out of the marketplace in the form of goods and constructs
his or her own personal world.
Man's Fashion Correct Answer: "Occupational clothing"
-Uniformity in design
-Lack of decorative elements
-Lack of social distinctiveness
Woman's Fashion Correct Answer: "Personal Conspicuousness"
-A relatively weaker social position
-Use fashion to vent need for "individual prominence"
Discovering the Zeitgeist Correct Answer: Fashion is a reflection of the times in which they are
created + worn
Collective Selection Correct Answer: individuals in large numbers choose among competing
styles those that click or connect with the spirit of the times
