TXMI 4210: trend forecasting EXAM 1 questions with
complete answers
fashion forecasting Correct Answer: - practice of predicting upcoming trends based on past and
present style
- interpretation and analysis of the motivation behind a trend
- explanation of why prediction is likely to occur
trend report Correct Answer: account of something that already exists or has happened
Things fashion forecasters take into account Correct Answer: - Acquired knowledge of
historical and contemporary fashion and ideas about future fashion
- Observations of the movement and direction of change
- Social and cultural shifts in society
- Analysis of sales and consumer data
- A broad understanding, honed by experience, of the inner workings of a trend
fashion Correct Answer: that which characterizes or distinguishes the habits, manners, and dress
of a period or group
style Correct Answer: distinctive appearance and combination of unique features that creates a
look that is acceptable at the time by a majority of a group
taste Correct Answer: prevailing opinion of what is or is not appropriate for a particular
occasion
trend Correct Answer: first signal of change in general direction or movement
5 elements of business success Correct Answer: 1. right product/service
2. right customer
3. right price
4. right quantity
5. right place
who forecasts fashion? Correct Answer: - trend forecasters
- industry professionals
- fashion forecasting specialists
- fashion forecasting services
- in-house forecasters
- trendsetters/influencers are observed
trend forecasters Correct Answer: combine knowledge of fashion, history, consumer research,
industry data, and intuition to guide product manufacturers and business professionals
fashion forecasting services (ESSAY) Correct Answer: - fashion snoops
, - trendstop
- WGSN
- pantone (?)
where forecasters find information (ESSAY) Correct Answer: - club scene
- on street
- fashion shows
- fabric fairs
- red carpet events
- fashion media and internet
- the past: museum exhibitions
when forecasters find fashion ideas (T/F) Correct Answer: - seasonal fashion events in major
cities during spring and fall
- designers may show their products in regional trade shows or their own showrooms, often
previewing a new collection each month
- all the time on the street
- locations that host major events in politics, music, theater, art, sports
long term forecasting Correct Answer: - Trends are predicted at least two years ahead, often five
to ten years in advance
- Identify cultural shifts that represent the mood of the era
- Positioning business for long-term growth
short term forecasting Correct Answer: - Up to two years in advance clients can immediately use
the current information to influence the creating of new products
- Themes or concepts are developed, color stories are created, textile and material selections are
made, the look or silhouettes of fashion are identified, and details or specific design features are
highlighted
seasonal forecasting Correct Answer: - more specific - spring/summer & winter/fall
- 12-18 months in advance
5 processes that are followed to develop a forecast Correct Answer: 1. researching
2. editing
3. interpreting/analyzing
4. predicting
5. communicating
how forecasting is done: fusion of skills... Correct Answer: objective/scientific &
subjective/artistic
typical fashion forecast includes Correct Answer: - theme
- color
- textiles and materials
- look/styles
complete answers
fashion forecasting Correct Answer: - practice of predicting upcoming trends based on past and
present style
- interpretation and analysis of the motivation behind a trend
- explanation of why prediction is likely to occur
trend report Correct Answer: account of something that already exists or has happened
Things fashion forecasters take into account Correct Answer: - Acquired knowledge of
historical and contemporary fashion and ideas about future fashion
- Observations of the movement and direction of change
- Social and cultural shifts in society
- Analysis of sales and consumer data
- A broad understanding, honed by experience, of the inner workings of a trend
fashion Correct Answer: that which characterizes or distinguishes the habits, manners, and dress
of a period or group
style Correct Answer: distinctive appearance and combination of unique features that creates a
look that is acceptable at the time by a majority of a group
taste Correct Answer: prevailing opinion of what is or is not appropriate for a particular
occasion
trend Correct Answer: first signal of change in general direction or movement
5 elements of business success Correct Answer: 1. right product/service
2. right customer
3. right price
4. right quantity
5. right place
who forecasts fashion? Correct Answer: - trend forecasters
- industry professionals
- fashion forecasting specialists
- fashion forecasting services
- in-house forecasters
- trendsetters/influencers are observed
trend forecasters Correct Answer: combine knowledge of fashion, history, consumer research,
industry data, and intuition to guide product manufacturers and business professionals
fashion forecasting services (ESSAY) Correct Answer: - fashion snoops
, - trendstop
- WGSN
- pantone (?)
where forecasters find information (ESSAY) Correct Answer: - club scene
- on street
- fashion shows
- fabric fairs
- red carpet events
- fashion media and internet
- the past: museum exhibitions
when forecasters find fashion ideas (T/F) Correct Answer: - seasonal fashion events in major
cities during spring and fall
- designers may show their products in regional trade shows or their own showrooms, often
previewing a new collection each month
- all the time on the street
- locations that host major events in politics, music, theater, art, sports
long term forecasting Correct Answer: - Trends are predicted at least two years ahead, often five
to ten years in advance
- Identify cultural shifts that represent the mood of the era
- Positioning business for long-term growth
short term forecasting Correct Answer: - Up to two years in advance clients can immediately use
the current information to influence the creating of new products
- Themes or concepts are developed, color stories are created, textile and material selections are
made, the look or silhouettes of fashion are identified, and details or specific design features are
highlighted
seasonal forecasting Correct Answer: - more specific - spring/summer & winter/fall
- 12-18 months in advance
5 processes that are followed to develop a forecast Correct Answer: 1. researching
2. editing
3. interpreting/analyzing
4. predicting
5. communicating
how forecasting is done: fusion of skills... Correct Answer: objective/scientific &
subjective/artistic
typical fashion forecast includes Correct Answer: - theme
- color
- textiles and materials
- look/styles
