, Hogeschool Inholland Alkmaar
Bachelor Business studies
OE102:Customer Insight Tooling
Alkmaar, July 2022
Teacher: Arlette ten Brink – van Weersel
Subject: OE102: Customer Insight Tooling
Students: Bart Komen
Student number: 647303
2
, PREFACE
This research was commissioned by de Hogeschool van inholland for the course OE102: Customer Insight
Tooling. The research contains an overview of all technicalities relating to the Hubo website. I am very pleased
with the result.
I would like to take this opportunity to thank everyone who helped me write this research. To start off, I would
like to thank Inholland University of Applied Sciences for facilitating the assignment.
I would like to thank Mrs. ten Brink- van Weersel for her personal guidance during the research. She was
always available to me whenever we needed advice or had questions.
Finally, I would like to thank Hubo for giving me the opportunity to work on this research.
Bart Komen
Alkmaar, July 2022
3
, INHOUD
Preface .................................................................................................................................................................... 3
Module 1 - Digital marketing & Content marketing................................................................................................ 5
Module 2 – Search Engine Optimalisation .............................................................................................................. 9
Module 3 – Search Engine Marketing ................................................................................................................... 12
Module 4 – Social media marketing ...................................................................................................................... 15
Module 5 – Website developement and optimalization ...................................................................................... 20
Module 6 - CRM .................................................................................................................................................... 25
Module 7 – E-mail Marketing ................................................................................................................................ 27
Bibliografie ............................................................................................................................................................ 32
Attachment ........................................................................................................................................................... 34
Attachment 1 – Module 1 ................................................................................................................................. 34
Attachment 2 – Module 2 ................................................................................................................................. 43
Attachment 3 – Module 3 ................................................................................................................................. 53
Attachment 4 – Module 4 ................................................................................................................................. 72
Attachment 5 – Module 5 ................................................................................................................................. 87
Attachment 6 – Module 6 ............................................................................................................................... 100
Attachment 7 – Module 7 ............................................................................................................................... 104
4
Bachelor Business studies
OE102:Customer Insight Tooling
Alkmaar, July 2022
Teacher: Arlette ten Brink – van Weersel
Subject: OE102: Customer Insight Tooling
Students: Bart Komen
Student number: 647303
2
, PREFACE
This research was commissioned by de Hogeschool van inholland for the course OE102: Customer Insight
Tooling. The research contains an overview of all technicalities relating to the Hubo website. I am very pleased
with the result.
I would like to take this opportunity to thank everyone who helped me write this research. To start off, I would
like to thank Inholland University of Applied Sciences for facilitating the assignment.
I would like to thank Mrs. ten Brink- van Weersel for her personal guidance during the research. She was
always available to me whenever we needed advice or had questions.
Finally, I would like to thank Hubo for giving me the opportunity to work on this research.
Bart Komen
Alkmaar, July 2022
3
, INHOUD
Preface .................................................................................................................................................................... 3
Module 1 - Digital marketing & Content marketing................................................................................................ 5
Module 2 – Search Engine Optimalisation .............................................................................................................. 9
Module 3 – Search Engine Marketing ................................................................................................................... 12
Module 4 – Social media marketing ...................................................................................................................... 15
Module 5 – Website developement and optimalization ...................................................................................... 20
Module 6 - CRM .................................................................................................................................................... 25
Module 7 – E-mail Marketing ................................................................................................................................ 27
Bibliografie ............................................................................................................................................................ 32
Attachment ........................................................................................................................................................... 34
Attachment 1 – Module 1 ................................................................................................................................. 34
Attachment 2 – Module 2 ................................................................................................................................. 43
Attachment 3 – Module 3 ................................................................................................................................. 53
Attachment 4 – Module 4 ................................................................................................................................. 72
Attachment 5 – Module 5 ................................................................................................................................. 87
Attachment 6 – Module 6 ............................................................................................................................... 100
Attachment 7 – Module 7 ............................................................................................................................... 104
4
