Aims and objectives of active leisure businesses
Learning aim 1-
Compare and contrast the aims and objectives of different types of businesses.
All business in the industry want to increase participation
Raise income
Meet target
Raise awareness
Link to current trends
Different businesses will have different aims and objectives. The best objective is SMART:
S- specific
M- measurable
A- achievable
R- realistic
T- time
Aims and objectives for public sector
The main aim is to be successful just like private sector businesses. Unlike the private sector, this is done through
value for money, cost control and the quality of provision.
Cost control
Public sector businesses focus on cost control as they are using public money. They must make sure that they keep
down cost while still meeting the customer’s needs.
Value for money
Services must be fit for purpose and don’t waste any public money. They must make sure that facilities or services
offer value for money.
Service quality
Services are to be of a high standard. This can be checked through questionnaires or surveys.
Meeting government standards
This includes the quality of provision and customer service offered. Disclosure and barring service provides checks
that are to government standard for people working with children.
Aims and objectives for voluntary sector
The voluntary sector aims to support local communities and encouraging participation by;
running prospects
Providing prospects
Establishing links to consult/advice on sport ad active leisure issues.
Budgets are often minimal with no aim to make a profit.
Examples include:
Learning aim 1-
Compare and contrast the aims and objectives of different types of businesses.
All business in the industry want to increase participation
Raise income
Meet target
Raise awareness
Link to current trends
Different businesses will have different aims and objectives. The best objective is SMART:
S- specific
M- measurable
A- achievable
R- realistic
T- time
Aims and objectives for public sector
The main aim is to be successful just like private sector businesses. Unlike the private sector, this is done through
value for money, cost control and the quality of provision.
Cost control
Public sector businesses focus on cost control as they are using public money. They must make sure that they keep
down cost while still meeting the customer’s needs.
Value for money
Services must be fit for purpose and don’t waste any public money. They must make sure that facilities or services
offer value for money.
Service quality
Services are to be of a high standard. This can be checked through questionnaires or surveys.
Meeting government standards
This includes the quality of provision and customer service offered. Disclosure and barring service provides checks
that are to government standard for people working with children.
Aims and objectives for voluntary sector
The voluntary sector aims to support local communities and encouraging participation by;
running prospects
Providing prospects
Establishing links to consult/advice on sport ad active leisure issues.
Budgets are often minimal with no aim to make a profit.
Examples include:
