S HIO 101
FA
PROCESS BOOK
SEMESTER 3
By Mohita Pandey
SAP ID
5000015746
,ACKNOWLEDGEMENT
In preparation of my assignment, I had to take the
help and guidance of some respected people, who
deserve my deepest gratitude. As the completion of
this assignment gave me much pleasure, I would like
to show my gratitude towards Mr.Pious John
Pullapallil , Module leader , for giving me good set of
guidelines for assignment throughout numerous
consultations. I would also like to expand my gratitude
to all those who have directly and indirectly guided
me in this assignment.
Many people, especially my mother and classmates
have made valuable suggestions on my work which
gave me an inspiration to improve the quality of the
assignment.
Mohita Pandey
, The table of
CONTENTS
STYLE PERSONALITY AND WARDROBE ANALYSIS
About
Questionnaire
Wardrobe essentials for models/shoots
My 5 personal wardrobe essentials
SEMIOTICS AND ICONOGRAPHY
About semiotics , stereotypes and
iconography
Examples of each
Brand logo's and taglines
YIN-YANG THEORY
General overview of the theory
underlying components of Yin and Yang in color, clothing, fabric,
prints/patterns, physical traits and personality traits.
WARDROBE STRATEGY
About
How to build a wardrobe , dos and don’ts for each style personality
TREND FORECASTING
About