100% Correct Answers
T/F The process for developing a business plan starts before you establish the goals you would
like to achieve for the shop's coming year. Correct Answer: True
Who should provide direction for creating the business plan at a golf operation Correct Answer:
Key Stakeholders
T/F Long range planning should initially assume an adversarial relationship between neighboring
facilities that directly compete with eachother Correct Answer: True
T/F According tho the Business Planning Model, a business plan should build on and refine the
operational plan. Correct Answer: False
What is the usual business destination for long-range planning Correct Answer: 3-5 Years;
Achieve its vision
What is the most significant benefit of strategic business planning Correct Answer: provides a
long term vision and destination
T/F Helping establish a starting point for goals, objectives, and related strategies is an
appropriate use of SWOT Correct Answer: True
T/F Financial forecasts should be based on historical data derivied from a linear trend analysis
Correct Answer: True
You are in the process of completing a business plan for the golf shop. Initial forecasts of sales,
expenses and profit have been made. Past data has been analyzed and important outside factors
have been identified. What is the next step to be taken towards completing the plan. Correct
Answer: Monitor Performance
A golf professional is purchasing a golf course. The Business plan he presented to his banker
included his history of successfully operating similar facilities, budget projections for the first 5
years under his management, and objectives and strategies for reaching his goals. The banker
rejected his loan application because of missing information. What important element is missing
from the business plan? Correct Answer: Current State of Business
T/F A vision defines the short term objectives that must be accomplished in the upcoming year
Correct Answer: False
T/F A facility profile defines the overall culture of the business Correct Answer: True
T/F The projected customer base of certain golf facilities located in the US could assume
members drawn from international markets. Correct Answer: True
, T/F A yield analysis is used to compile a facility's historical data on the number of rounds played
Correct Answer: True
What is the process called when the manager reviews total rounds to determine who is playing
and when? Correct Answer: Yield Analysis
T/F Mission Statements should include a definition of the facility's underlying financial model
Correct Answer: False
T/F A sound mission statement defines the long-term vision and core values of a facility. Correct
Answer: True
T/F It is appropriate to address the role of the employee in the mission statement Correct
Answer: True
T/F The interpretation of quantitative data is less susceptible to differences of opinion than
qualitative data. Correct Answer: True
T/F Customer demographics is an internal factor Correct Answer: False
What type of information is typically provided by qualitative data? Correct Answer: Likes,
Dislikes, Experiences
What examples would be considered internal data sources for planning purposes Correct
Answer: Finances, cogs, etc.
T/F COGS is an example of qualitative data Correct Answer: False
What information would be most useful to the planning team interested in measuring the
facility's past or current success Correct Answer: Historical, yield analysis
T/F The utility of your business plan for for managing day-to-day operations in a golf shop
depends on your ability to manage internal factors Correct Answer: True
T/F The SWOT analysis would treat opportunities and threats as factors that usually can be
controlled by the facility Correct Answer: False
T/F The results of a SWOT analysis could be sufficient justification for the abandonment of a
core business function. Correct Answer: True
T/F Staff Evaluations are a relevant data source for a SWOT analysis Correct Answer: True
How might revenues be affected at a nearby daily fee course if the local tire plant has major
layoffs Correct Answer: go down