Introduction to culture
CULTURE: “A WHOLE WAY OF LIFE”.
Culture: The fabric of experiences and meanings.
Definition: If the culture means the active pursuit of natural growth, then the world suggests
dialectic between the artificial and the natural, what we do to the world and what the world
does to us.
“Culture is one of the two or three most complicated words in the English language”
(Williams, 1983).
Understanding Culture
Dialect between what exists in the world and our own experience.
Culture comes from agriculture; to cultivate
Culture is to cultivate knowledge, values, mindset, feelings within a community. Culture is
more than the representation of a country or space. It is the ground/base of workplace.
e.g., how product will be received, affect marketing strategy, behavior of your consumers,
etc.
Culture should be understood in the broadest way possible. How to read culture is
important.
Ideas that can be activated or actioned.
What is the importance of the following:
- High culture: objects that are highly symbolic
- Popular culture
Categories of culture
Ideal culture: is everything that is created with the purpose or point to represent specific
places, mindsets; idealistic model
Ideal: in which culture is a state of process of human perfection (...) the discovery of the
best that has been thought and written in the world.
Documental: is the body of intellectual and imaginative work, in which, in a detailed way,
human thought and experience are variously recorder.
Social: the social definition of culture, in which culture is a description of a particular way of
life, which expresses certain meanings and values not only in art and learning but also in
institutions and ordinary behavior.
Culture is a legitimation of the way societies communicate, represent themselves and
reflect on their complexity” (Capela Gil, 2018)
CULTURE: “A WHOLE WAY OF LIFE”.
Culture: The fabric of experiences and meanings.
Definition: If the culture means the active pursuit of natural growth, then the world suggests
dialectic between the artificial and the natural, what we do to the world and what the world
does to us.
“Culture is one of the two or three most complicated words in the English language”
(Williams, 1983).
Understanding Culture
Dialect between what exists in the world and our own experience.
Culture comes from agriculture; to cultivate
Culture is to cultivate knowledge, values, mindset, feelings within a community. Culture is
more than the representation of a country or space. It is the ground/base of workplace.
e.g., how product will be received, affect marketing strategy, behavior of your consumers,
etc.
Culture should be understood in the broadest way possible. How to read culture is
important.
Ideas that can be activated or actioned.
What is the importance of the following:
- High culture: objects that are highly symbolic
- Popular culture
Categories of culture
Ideal culture: is everything that is created with the purpose or point to represent specific
places, mindsets; idealistic model
Ideal: in which culture is a state of process of human perfection (...) the discovery of the
best that has been thought and written in the world.
Documental: is the body of intellectual and imaginative work, in which, in a detailed way,
human thought and experience are variously recorder.
Social: the social definition of culture, in which culture is a description of a particular way of
life, which expresses certain meanings and values not only in art and learning but also in
institutions and ordinary behavior.
Culture is a legitimation of the way societies communicate, represent themselves and
reflect on their complexity” (Capela Gil, 2018)
