2021
Portfolio Incubator
Claudia Flieger
Klas:
14-10-2021
,Inhoudsopgave
Inleiding.....................................................................................................................................................................2
Wie ben ik..................................................................................................................................................................4
Student 1:..............................................................................................................................................................4
Wie ben ik?........................................................................................................................................................4
Wat kan ik?........................................................................................................................................................4
Wat is mijn passie?............................................................................................................................................5
Uitslag van de Berlintest...................................................................................................................................5
Weekopdracht lesweek 3..........................................................................................................................................6
Probleem validatie................................................................................................................................................6
Het Probleem....................................................................................................................................................6
Het probleem achter het probleem..................................................................................................................6
Oplossing...........................................................................................................................................................6
Interviews.........................................................................................................................................................6
Powerpoint presenatie - problem slide.............................................................................................................6
weekopdracht lesweek 4...........................................................................................................................................7
Marktanalyse.........................................................................................................................................................7
Extra opdracht...........................................................................................................................................................8
Opdracht branche-analyse....................................................................................................................................8
Vragenlijst branche analyse....................................................................................................................................10
Concurrentieanalyse...............................................................................................................................................10
Persona....................................................................................................................................................................11
Opdracht doelgroep segmentatie...........................................................................................................................12
1. Baken je doelgroep af (doelgroep segmentatie).........................................................................................13
2. De doelgroep in beeld.................................................................................................................................13
3. Het gedrag van je doelgroep.......................................................................................................................13
4. Klant voor even of voor het leven?.............................................................................................................13
weekopdracht lesweek 5.........................................................................................................................................13
Idee uitdiepen.....................................................................................................................................................14
Interview.........................................................................................................................................................14
Feedback van de studenten............................................................................................................................14
Weekopdracht lesweek 6........................................................................................................................................14
Lean canvas.........................................................................................................................................................15
Weekopdracht lesweek 7........................................................................................................................................15
Inzicht in het team...............................................................................................................................................16
1
, Onze zwaktes...................................................................................................................................................16
Wat wij nog missen.........................................................................................................................................16
Eerste stappen:................................................................................................................................................16
Bijlage......................................................................................................................................................................17
SAMENWERKINGSOVEREENKOMST....................................................................................................................17
Ondernemen Incubator - ORM 2020/2021.........................................................................................................17
ONDERGETEKENDEN:......................................................................................................................................17
Artikel 1 - Samenwerking....................................................................................................................................17
Artikel 2 - Duur overeenkomst............................................................................................................................17
Artikel 3 - Projectleider.......................................................................................................................................17
SAMENWERKINGSOVEREENKOMST Ondernemen Incubator - ORM 2020/2021..................................................18
Artikel 4 - Opbrengsten.......................................................................................................................................18
Artikel 6 - Aansprakelijkheid...............................................................................................................................18
Artikel 7 - Opzegging overeenkomst...................................................................................................................18
Artikel 8 - Aanwezigheid......................................................................................................................................18
Artikel 9 - Wijzigingen.........................................................................................................................................18
Test......................................................................................................................................................................19
Peer2peer Bijlage X: Peer to Peer (P2P) formulier van iedereen...........................................................................20
Bijlage X: Peer to Peer (P2P) formulier van iedereen.............................................................................................22
Bijlage X: Peer to Peer (P2P) formulier van iedereen.............................................................................................23
Bijlage X: Peer to Peer (P2P) formulier van iedereen.............................................................................................24
Bijlage X: Peer to Peer (P2P) formulier van iedereen.............................................................................................25
Bijlage X: Peer to Peer (P2P) formulier van iedereen.............................................................................................26
Excl bestand Interviews...........................................................................................................................................27
Exel bestand: segmentatie van de bh-branche.......................................................................................................28
Bronnenlijst.............................................................................................................................................................29
INLEIDING
In het kader van het vak incubator, welke onderdeel is van de opleiding Ondernemingschap en Retail
Management hebben wij, drie jonge ondernemers, het plan om het bedrijf Stay Beautiful op te richten. De
onderneming heeft het doel lingeriebeha’s op de markt te brengen voor de vrouw met een maatje meer.
2
Portfolio Incubator
Claudia Flieger
Klas:
14-10-2021
,Inhoudsopgave
Inleiding.....................................................................................................................................................................2
Wie ben ik..................................................................................................................................................................4
Student 1:..............................................................................................................................................................4
Wie ben ik?........................................................................................................................................................4
Wat kan ik?........................................................................................................................................................4
Wat is mijn passie?............................................................................................................................................5
Uitslag van de Berlintest...................................................................................................................................5
Weekopdracht lesweek 3..........................................................................................................................................6
Probleem validatie................................................................................................................................................6
Het Probleem....................................................................................................................................................6
Het probleem achter het probleem..................................................................................................................6
Oplossing...........................................................................................................................................................6
Interviews.........................................................................................................................................................6
Powerpoint presenatie - problem slide.............................................................................................................6
weekopdracht lesweek 4...........................................................................................................................................7
Marktanalyse.........................................................................................................................................................7
Extra opdracht...........................................................................................................................................................8
Opdracht branche-analyse....................................................................................................................................8
Vragenlijst branche analyse....................................................................................................................................10
Concurrentieanalyse...............................................................................................................................................10
Persona....................................................................................................................................................................11
Opdracht doelgroep segmentatie...........................................................................................................................12
1. Baken je doelgroep af (doelgroep segmentatie).........................................................................................13
2. De doelgroep in beeld.................................................................................................................................13
3. Het gedrag van je doelgroep.......................................................................................................................13
4. Klant voor even of voor het leven?.............................................................................................................13
weekopdracht lesweek 5.........................................................................................................................................13
Idee uitdiepen.....................................................................................................................................................14
Interview.........................................................................................................................................................14
Feedback van de studenten............................................................................................................................14
Weekopdracht lesweek 6........................................................................................................................................14
Lean canvas.........................................................................................................................................................15
Weekopdracht lesweek 7........................................................................................................................................15
Inzicht in het team...............................................................................................................................................16
1
, Onze zwaktes...................................................................................................................................................16
Wat wij nog missen.........................................................................................................................................16
Eerste stappen:................................................................................................................................................16
Bijlage......................................................................................................................................................................17
SAMENWERKINGSOVEREENKOMST....................................................................................................................17
Ondernemen Incubator - ORM 2020/2021.........................................................................................................17
ONDERGETEKENDEN:......................................................................................................................................17
Artikel 1 - Samenwerking....................................................................................................................................17
Artikel 2 - Duur overeenkomst............................................................................................................................17
Artikel 3 - Projectleider.......................................................................................................................................17
SAMENWERKINGSOVEREENKOMST Ondernemen Incubator - ORM 2020/2021..................................................18
Artikel 4 - Opbrengsten.......................................................................................................................................18
Artikel 6 - Aansprakelijkheid...............................................................................................................................18
Artikel 7 - Opzegging overeenkomst...................................................................................................................18
Artikel 8 - Aanwezigheid......................................................................................................................................18
Artikel 9 - Wijzigingen.........................................................................................................................................18
Test......................................................................................................................................................................19
Peer2peer Bijlage X: Peer to Peer (P2P) formulier van iedereen...........................................................................20
Bijlage X: Peer to Peer (P2P) formulier van iedereen.............................................................................................22
Bijlage X: Peer to Peer (P2P) formulier van iedereen.............................................................................................23
Bijlage X: Peer to Peer (P2P) formulier van iedereen.............................................................................................24
Bijlage X: Peer to Peer (P2P) formulier van iedereen.............................................................................................25
Bijlage X: Peer to Peer (P2P) formulier van iedereen.............................................................................................26
Excl bestand Interviews...........................................................................................................................................27
Exel bestand: segmentatie van de bh-branche.......................................................................................................28
Bronnenlijst.............................................................................................................................................................29
INLEIDING
In het kader van het vak incubator, welke onderdeel is van de opleiding Ondernemingschap en Retail
Management hebben wij, drie jonge ondernemers, het plan om het bedrijf Stay Beautiful op te richten. De
onderneming heeft het doel lingeriebeha’s op de markt te brengen voor de vrouw met een maatje meer.
2
