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Job Design and Work Organisation

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Job Design and Work Organisation Presentation is about importance of service personnel, front line in low-contact services, cycle of failure, cycle of success, the service talent cycle for service firms, human resource strategy, labour planning, employment stability policies, work schedule, types of flexible working, skills flexibility, time flexibility, location flexibility-teleworking, job classification and work rules, elements of job design, job design, job specialisation, job expansion, employee empowerment, service recovery and empowerment, benefits of empowering service employees for service recovery, costs of empowering service employees for service recovery, team-working and job design, definition of team, types of team, characteristics of effective teams, ergonomics motivation and incentive systems, ergonomics, human factors, environmental design, ergonomics in the office, behavioural approaches to job design and characteristics of a well-designed service system.

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SERVICE OPERATIONS
MANAGEMENT

JOB DESIGN
AND
WORK ORGANISATION

, Importance of Service
Personnel
• Help maintain firm’s positioning. They are:
– A core part of the product
– The service firm
– The brand
• Frontline is an important driver of customer loyalty
– Anticipate customer needs
– Customize service delivery
– Build personalized relationships
• Key driver of productivity of frontline operation
• Generate sales, cross-sales and up-sales

,Front Line in Low-Contact Services
• Many routine transactions are now conducted
without involving front-line staff, e.g.,
– ATMs (Automated Teller Machines)
– IVR (Interactive Voice Response) systems
– Websites for reservations/ordering, payment etc.
• Though technology and self-service interface is
becoming a key engine for service delivery,
front-line employees remain crucially important
• “Moments of truth” affect customer’s views of
the service firm

, Cycle of Failure

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Uploaded on
November 3, 2022
Number of pages
44
Written in
2022/2023
Type
PRESENTATION
Person
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