Individual Assessment Cover Sheet / Plagiarism Declaration Form
This form must be completed and included with each assessment you submit for marking to
the School. Although this assessment is submitted electronically, you must still complete and
include this form with your assessment.
Student Number: 201715950
Unit Code No.: BUS104
Unit Title: Sales & Marketing
Assessment No.: 1
Lecturer: Dr. Sabreena Amin
Submission Date: 03/03/2017
Declaration:
I have read the School’s Policy on Plagiarism and Improper Conduct and all the materials
pertaining to plagiarism.
I declare that, to the best of my knowledge and belief, this assessment is my own work, all
sources have been properly acknowledged, and the assessment contains no plagiarism.
I further declare that I have not previously submitted this work or any version of it for
assessment in any other unit or award offered by the School, or any other institution, without
first ensuring that an explicit provision has been made and that I have obtained written
permission from the Deputy Head of School for doing so. (Documentation supporting this
provision MUST be attached.)
I have submitted this assessment to Turnitin.com and I am aware that the School may act
upon the Turnitin result, to determine whether an incident of plagiarism has occurred.
I understand that this assessment is the intellectual property of BMIHMS. I will not circulate
or publish this assessment without prior consent from BMIHMS.
You will be deemed, in effect, to have signed this form when you hit the ‘Send’ or ‘Submit’
button to submit your assessment for marking.
Created: August 2004 Policy Owner: HOS/DAA
Modifed: May 2015 Version: 11
Review Date: May 2016 Page 1 of 6
This online version is a controlled document. Any printed versions are considered uncontrolled versions of the document.
, Introduction:
Gasiinsamut Thai Fusion is a Thai dishes restaurant located in Katoomba that was rated 2.5
out of 5 star on Tripadvisor. Like many other restaurants, Gasiinsamut Thai Fusion has some
characteristics as a local food restaurant to be considered the strengths of the restaurant but
it also has plenty of weaknesses that impact seriously of its reputation. It is vital to find the
way to overcome the customers’ complaints and gaining back reputation as well as better
profit from taking advantages on the macro factors. This essay is to consider two main
objects about this restaurant: first, analyze the SWOT analysis of the restaurant and be
specific in Strength and Weakness points; and second, reveal how the restaurant owner take
advantage on the macro environmental factors to help their business and raise their rating of
reputation.
Body:
Kajanus, Leskinen, Kurttila, & Kangas (2012) defined that SWOT analysis generally utilized
tool for breaking down conditions to achieve both a systematic approach and support for a
decision – making circumstance. The interior and outside variables most critical for what's to
come and they are alluded to as key elements. In SWOT analysis, these elements are
assembled into four classes called SWOT groups: strengths, weaknesses, opportunities and
threats. The reason for applying SWOT to a key arranging procedure is as a rule to create
and receive a methodology bringing about a solid match between the interior and outside
components. Meaning the SWOT helps finding business' capacities to utilize them to
advance the opportunities and avoid the present and coming dangers (Ayub, Razzaq, Aslam,
& Iftekhar, 2013). Therefore, in this essay, strength and weakness points will be thoroughly
analyzed of the Gasiinsamut Thai Fusion restaurant. All information and evaluations are
taken from the reviews of Tripadvisor website (Tripadvisor).
The first part will evaluate about the restaurant’s strengths which are: the variety menu and
localize taste, reasonable price and convenient location. At Gasiinsamut Thai Fusion, they
serve customers with authentic Thai cuisine with Thai traditional ingredients. Their menu is
divided into eight sections which are entrée, curries, stir fries, seafood, noodle and rice, salad
and BBQ, soups and drinks. In each section, they provide plenty of different dishes which
show diversified menu and offer the guests the variety options. In addition, in every dish, it
goes into detailed in the ingredients presenting in those dishes which are satisfied the
customers’ questions and avoidable the allergic problems.
According to the Tripadvisor website, when mentioning about the cost that they spent on
their meal in this restaurant, they commented that it was a reasonable price because it is
balanced between the amount of food on the dish and the price of that dish. In the other
201715950 Page 2 of 6 03/03/2017
This form must be completed and included with each assessment you submit for marking to
the School. Although this assessment is submitted electronically, you must still complete and
include this form with your assessment.
Student Number: 201715950
Unit Code No.: BUS104
Unit Title: Sales & Marketing
Assessment No.: 1
Lecturer: Dr. Sabreena Amin
Submission Date: 03/03/2017
Declaration:
I have read the School’s Policy on Plagiarism and Improper Conduct and all the materials
pertaining to plagiarism.
I declare that, to the best of my knowledge and belief, this assessment is my own work, all
sources have been properly acknowledged, and the assessment contains no plagiarism.
I further declare that I have not previously submitted this work or any version of it for
assessment in any other unit or award offered by the School, or any other institution, without
first ensuring that an explicit provision has been made and that I have obtained written
permission from the Deputy Head of School for doing so. (Documentation supporting this
provision MUST be attached.)
I have submitted this assessment to Turnitin.com and I am aware that the School may act
upon the Turnitin result, to determine whether an incident of plagiarism has occurred.
I understand that this assessment is the intellectual property of BMIHMS. I will not circulate
or publish this assessment without prior consent from BMIHMS.
You will be deemed, in effect, to have signed this form when you hit the ‘Send’ or ‘Submit’
button to submit your assessment for marking.
Created: August 2004 Policy Owner: HOS/DAA
Modifed: May 2015 Version: 11
Review Date: May 2016 Page 1 of 6
This online version is a controlled document. Any printed versions are considered uncontrolled versions of the document.
, Introduction:
Gasiinsamut Thai Fusion is a Thai dishes restaurant located in Katoomba that was rated 2.5
out of 5 star on Tripadvisor. Like many other restaurants, Gasiinsamut Thai Fusion has some
characteristics as a local food restaurant to be considered the strengths of the restaurant but
it also has plenty of weaknesses that impact seriously of its reputation. It is vital to find the
way to overcome the customers’ complaints and gaining back reputation as well as better
profit from taking advantages on the macro factors. This essay is to consider two main
objects about this restaurant: first, analyze the SWOT analysis of the restaurant and be
specific in Strength and Weakness points; and second, reveal how the restaurant owner take
advantage on the macro environmental factors to help their business and raise their rating of
reputation.
Body:
Kajanus, Leskinen, Kurttila, & Kangas (2012) defined that SWOT analysis generally utilized
tool for breaking down conditions to achieve both a systematic approach and support for a
decision – making circumstance. The interior and outside variables most critical for what's to
come and they are alluded to as key elements. In SWOT analysis, these elements are
assembled into four classes called SWOT groups: strengths, weaknesses, opportunities and
threats. The reason for applying SWOT to a key arranging procedure is as a rule to create
and receive a methodology bringing about a solid match between the interior and outside
components. Meaning the SWOT helps finding business' capacities to utilize them to
advance the opportunities and avoid the present and coming dangers (Ayub, Razzaq, Aslam,
& Iftekhar, 2013). Therefore, in this essay, strength and weakness points will be thoroughly
analyzed of the Gasiinsamut Thai Fusion restaurant. All information and evaluations are
taken from the reviews of Tripadvisor website (Tripadvisor).
The first part will evaluate about the restaurant’s strengths which are: the variety menu and
localize taste, reasonable price and convenient location. At Gasiinsamut Thai Fusion, they
serve customers with authentic Thai cuisine with Thai traditional ingredients. Their menu is
divided into eight sections which are entrée, curries, stir fries, seafood, noodle and rice, salad
and BBQ, soups and drinks. In each section, they provide plenty of different dishes which
show diversified menu and offer the guests the variety options. In addition, in every dish, it
goes into detailed in the ingredients presenting in those dishes which are satisfied the
customers’ questions and avoidable the allergic problems.
According to the Tripadvisor website, when mentioning about the cost that they spent on
their meal in this restaurant, they commented that it was a reasonable price because it is
balanced between the amount of food on the dish and the price of that dish. In the other
201715950 Page 2 of 6 03/03/2017
