MKT 605 Chapter 16 Video Exercise: Blu
Dot
Blu Dot was founded to fill a void in the United States furniture market — high-quality,
well-crafted furniture that is affordable. To simultaneously achieve the goals of
affordability and high quality, Blu Dot relies on several key operating principles. Each
Blu Dot product is expected to: rely on a smart design composed of two components, be
super simple to make, use straight forward materials, use straightforward manufacturing
processes, pack flat, ship efficiently, be easy and intuitive to put together, and be
attractive and interesting. These facts suggest that Blu Dot has decided to pursue which
one of the following strategies? - ANSWER-c. According to Porter's Strategies, Blu Dot
is pursuing a differentiation strategy.
In the context of a SWOT analysis for Blu Dot, the precise design expectations for each
product would be a(n) _______, and the required assembly of products by the end
users would be a ______. - ANSWER-d. strength ... weakness.
In the context of a SWOT analysis for Blu Dot, a growing population segment of do-it-
yourselfers who can easily assemble affordable, high- quality furniture would be a(n)
______, and having competitors that imitate Blu Dot's product design principles would
be a _______. - ANSWER-b. opportunity ... threat.
To help ensure the profitability of its product lines, Blu Dot actively works to
__________ and __________. - ANSWER-a. Decrease variable and fixed costs ...
establish competitive prices that provide desired margins.
Blu Dot would likely use all of the following indicators of marketing success except: -
ANSWER-c. Sales volume.
Dot
Blu Dot was founded to fill a void in the United States furniture market — high-quality,
well-crafted furniture that is affordable. To simultaneously achieve the goals of
affordability and high quality, Blu Dot relies on several key operating principles. Each
Blu Dot product is expected to: rely on a smart design composed of two components, be
super simple to make, use straight forward materials, use straightforward manufacturing
processes, pack flat, ship efficiently, be easy and intuitive to put together, and be
attractive and interesting. These facts suggest that Blu Dot has decided to pursue which
one of the following strategies? - ANSWER-c. According to Porter's Strategies, Blu Dot
is pursuing a differentiation strategy.
In the context of a SWOT analysis for Blu Dot, the precise design expectations for each
product would be a(n) _______, and the required assembly of products by the end
users would be a ______. - ANSWER-d. strength ... weakness.
In the context of a SWOT analysis for Blu Dot, a growing population segment of do-it-
yourselfers who can easily assemble affordable, high- quality furniture would be a(n)
______, and having competitors that imitate Blu Dot's product design principles would
be a _______. - ANSWER-b. opportunity ... threat.
To help ensure the profitability of its product lines, Blu Dot actively works to
__________ and __________. - ANSWER-a. Decrease variable and fixed costs ...
establish competitive prices that provide desired margins.
Blu Dot would likely use all of the following indicators of marketing success except: -
ANSWER-c. Sales volume.
