Managing the customer information to gain customer insight
1. Useful marketing information may come from variety of sources both inside and outside of the
organization.
2. Assessing marketing information need
3. Developing marketing information
4. Internal database is the electronic collection of customer information obtain form data sources
within the company network. Ex: invoices, product data, operational data,
5. Marketing research
6. Analyzing and using marketing information use it for the CRM
7. Market information is the market survey and analyze the customers need.
8. Market information is consider as the public available information from reliable sources.
9. Customer insight is understanding customer based on their buying behavior, experiences with
the seller, their beliefs and need
10. Marketing Information System (MIS) is design to support marketing decision. It is to store and
analyze the data for manager with their informal needs on a regular bases.
11. Help decision maker to use the information
12. Market research is the systematic design, collection analysis and reporting of data.
13. Marketing research the defining the problem and research objective
14. Exploratory research
15. Descriptive research
16. Casual research
17. Marketing research developing the research plan such as usage pattern, retailers reaction,
customer demographic economic and lifestyles.
18. The plan can be collect through primary data or secondary data, observational research, survey,
experimental research, telephone interview, personal interview, group interview.
19. Online marketing research is collecting data online and tracking the customer online behavior.
20. Implement the research plan.
1. Useful marketing information may come from variety of sources both inside and outside of the
organization.
2. Assessing marketing information need
3. Developing marketing information
4. Internal database is the electronic collection of customer information obtain form data sources
within the company network. Ex: invoices, product data, operational data,
5. Marketing research
6. Analyzing and using marketing information use it for the CRM
7. Market information is the market survey and analyze the customers need.
8. Market information is consider as the public available information from reliable sources.
9. Customer insight is understanding customer based on their buying behavior, experiences with
the seller, their beliefs and need
10. Marketing Information System (MIS) is design to support marketing decision. It is to store and
analyze the data for manager with their informal needs on a regular bases.
11. Help decision maker to use the information
12. Market research is the systematic design, collection analysis and reporting of data.
13. Marketing research the defining the problem and research objective
14. Exploratory research
15. Descriptive research
16. Casual research
17. Marketing research developing the research plan such as usage pattern, retailers reaction,
customer demographic economic and lifestyles.
18. The plan can be collect through primary data or secondary data, observational research, survey,
experimental research, telephone interview, personal interview, group interview.
19. Online marketing research is collecting data online and tracking the customer online behavior.
20. Implement the research plan.
