BELVIVA
5 questions you need to answer over the case:
1. Whether and when to internationalize?
2. What to internationalize?
3. Where to internationalize to?
4. How to internationalize?
5. Why?
Video is made to inform clients and producers.
HARVEST
Harvest in Belgian soil sourcing
o The location for potatoes is important they cannot be harvested everywhere
o Different soil and climat: good constant quality
o They use Belgian farmers that harvest them for you (agreements)
Farmers are getting underpaid and abuse them
The firm needs to build a relationship with the farmers, it’s the swollen middle
between buy and own
Problem with buy is that when you go to the market it is possible that
there are no potatoes or that they are too expensive
Price is driving things
Solution = ownership: you buy the farm and let the farmers work for you
so you can tell them when and how much
Management drives everything
Why would you not do that? Because than you have all the risks, this is
for ownership and buying
The potatoes have to be close to the plant. You can’t relocate the soil, so you have to base
your plant close to the soil.
Knowledge is passed on by generations
PRODUCTION
Production: quality control is very important
o The raw materials but also the finished product
What type of production: automation
o If you internationalize production what is the impact, will you do it the same way or
is it too expensive and do it another way
It was all in one= integrated from the raw product to the finished, it is all there
o Fresh and frozen
Storage is very important by food
o It is deepfrozen
o You have to ship the goods frozen so need proper transportation
MARKETING AND SALES
Own sales department
o What to do yourself and source out
o Value chain is cut short, so you have to decide what you are going to outsource and
what to do yourself
o Custom demands are different everywhere, so you need to adapt the demands
5 questions you need to answer over the case:
1. Whether and when to internationalize?
2. What to internationalize?
3. Where to internationalize to?
4. How to internationalize?
5. Why?
Video is made to inform clients and producers.
HARVEST
Harvest in Belgian soil sourcing
o The location for potatoes is important they cannot be harvested everywhere
o Different soil and climat: good constant quality
o They use Belgian farmers that harvest them for you (agreements)
Farmers are getting underpaid and abuse them
The firm needs to build a relationship with the farmers, it’s the swollen middle
between buy and own
Problem with buy is that when you go to the market it is possible that
there are no potatoes or that they are too expensive
Price is driving things
Solution = ownership: you buy the farm and let the farmers work for you
so you can tell them when and how much
Management drives everything
Why would you not do that? Because than you have all the risks, this is
for ownership and buying
The potatoes have to be close to the plant. You can’t relocate the soil, so you have to base
your plant close to the soil.
Knowledge is passed on by generations
PRODUCTION
Production: quality control is very important
o The raw materials but also the finished product
What type of production: automation
o If you internationalize production what is the impact, will you do it the same way or
is it too expensive and do it another way
It was all in one= integrated from the raw product to the finished, it is all there
o Fresh and frozen
Storage is very important by food
o It is deepfrozen
o You have to ship the goods frozen so need proper transportation
MARKETING AND SALES
Own sales department
o What to do yourself and source out
o Value chain is cut short, so you have to decide what you are going to outsource and
what to do yourself
o Custom demands are different everywhere, so you need to adapt the demands
