Why do we need them?
● Inspire people
● Guide decisions
An individual responsible (most) for the success or failure of an organization.
Vision Statement
A “massively inspiring, overarching, and long term. It represents a destination that is driven
by and evokes passion.
Examples:
1. BPI: It is BPI's vision to be the Philippines' premier bank that builds on its heritage
of being the principal architect of the country's financial inclusion landscape,
providing the most effective, efficient, and innovative solutions for its clients to best
manage their financial needs, while creating sustainable value and shared prosperity
for all stakeholders.
2. Red Ribbon: To be the leader in the bakeshop industry and the most loved
bakeshop brand in the Philippines.
3. LBC: By 2020, LBC shall be the access and delivery solutions provider of choice,
professionally and technologically equipped to serve Filipino families and business
entities through total customer experience.
4. Samsung: Inspire the World, Create the Future
5. Mitsubishi: As an employer of choice, we will be the market leader and the
proffered provider of innovative products and solutions in Asia
Mission Statement
Identifies the purpose of the organization, its basis of competition, and competitive
advantage
Answering the questions such as:
▪What is our business?
▪Whom do we do it for?
▪How are we going to get there?
▪What value are we bringing?
9 Components of Mission Statement
1. Customers
2. Products/Services
3. Markets
4. Technology
5. Concern for Survival
6. Philosophy
7. Self-concept
● Inspire people
● Guide decisions
An individual responsible (most) for the success or failure of an organization.
Vision Statement
A “massively inspiring, overarching, and long term. It represents a destination that is driven
by and evokes passion.
Examples:
1. BPI: It is BPI's vision to be the Philippines' premier bank that builds on its heritage
of being the principal architect of the country's financial inclusion landscape,
providing the most effective, efficient, and innovative solutions for its clients to best
manage their financial needs, while creating sustainable value and shared prosperity
for all stakeholders.
2. Red Ribbon: To be the leader in the bakeshop industry and the most loved
bakeshop brand in the Philippines.
3. LBC: By 2020, LBC shall be the access and delivery solutions provider of choice,
professionally and technologically equipped to serve Filipino families and business
entities through total customer experience.
4. Samsung: Inspire the World, Create the Future
5. Mitsubishi: As an employer of choice, we will be the market leader and the
proffered provider of innovative products and solutions in Asia
Mission Statement
Identifies the purpose of the organization, its basis of competition, and competitive
advantage
Answering the questions such as:
▪What is our business?
▪Whom do we do it for?
▪How are we going to get there?
▪What value are we bringing?
9 Components of Mission Statement
1. Customers
2. Products/Services
3. Markets
4. Technology
5. Concern for Survival
6. Philosophy
7. Self-concept
