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Mass market package

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Mass market package presentation is about holiday packaging, the tour product, planning and creating package tours, the role of market research, competitor research, home and host country research, assessing conditions in host country, negotiating, time scales in the planning process, marketing package holidays and conclusion.

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Institution
Travel Management
Course
Travel Management

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TRAVEL MANAGEMENT
MASS MARKET PACKAGE

, TRAVEL MANAGEMENT
• MASS MARKET
PACKAGE = HOLIDAY RISKS COSTS
PACKAGING Researching Brochure design,
– Organised trips of holiday production and
predetermined activities programmes distribution
involving several tourism months or years
services ahead of sales
– Sold in advance at fixed
price Organisation of Installation and
holiday staffing of a
– Mainly designed by Tour
programmes reservation
Operators
months or years system
• Sold either directly or ahead of sales
indirectly to customers
• Buying in bulk, Tour Ops Investment in a
can negotiate discounts marketing
• Preparation of packages communications
carry risks and incur programme
costs
(Source: Laws ’97) 2
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Travel Management
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Document information

Uploaded on
November 20, 2022
Number of pages
14
Written in
2014/2015
Type
PRESENTATION
Person
Unknown

Subjects

  • mass market package
  • holiday packaging
  • the tour product
  • competitor research
  • planning and creating package tours
  • the role of market research
  • home and host country research
  • assessing conditions in host c
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