WATER AND LAND TRANSPORTATION
, TRAVEL MANAGEMENT
• THE CRUISE INDUSTRY
– Passenger Ships for many years was the mainstay of passenger
transportation but mass travel by jet aircraft caused this to end
– To counter act this form of competition, water transportation industry
devised the Cruise ship and ferry liners
• Consists of cruise ships, ferries, yachts and boats
– Attracts diverse customers
• Caribbean attracts ½ of all cruise passengers
– More than 36 thousand passengers expected to travel in by 2014
– 9.5 % US$ increase from 1990 to 2011 US$ 24.39 Bn
– 19.2 million pax travelling by end 2011 world wide increase of 4.1%
over 2010
– End of 2011 capacity of cruising will be 428, 835 pax
– 252 ship by end 2011
– By 2014 fourteen more cruise ship rep increase of 36000 pax
– Annual revenue by 2014 increase of US$ 1.6 bn
– World wide growth of 7.67 % annually from 1990 to 2011
(source: CLIA: www.crusing.org)
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, TRAVEL MANAGEMENT
– Cruise line has become major buyer and partner in
travel industry
– Major cruise trips take place in USA (Florida,
Carribbean, Bahamas, Mexico, South America, Hawai
followed by EU (Mediterranean) and Asia (Singapore,
Hongkong, Japan).
– Trend for cruises tend to be shorter (from 2/3 days to
couple weeks)
– Types of cruises vary:
• Pleasure cruising: Resort cruises, Deluxe/Luxury and
Adventure or Exotic cruises
– Large vessels: 2000 - 2620 pax
– Small vessels: 100 pax
– Offer a variety of services and amenities to pamper guests
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