CMA Akshay Sen Dhruv Coaching Classes Pvt. Ltd.
1
SM Summary Notes 94130-94120
SM (30 Marks)
For
CMA-Inter
By
AkshaySen
ACMA,B.com
Dhruv Coaching Classes Pvt. Ltd.
D-38/A, 2nd Floor, Ahinsha Circle, Ashok Marg, C-Scheme
A-1,A-2, 2nd Floor, Opposite Saras Dairy, Janta Store, Jaipur
Mob. No.:- 94130 94120 ,www.dhruvclasses.com
INDEX
S.N. Topic Page
01 Strategic Management 02-03
02 Strategic Analysis & Planning 04-11
03 Formulation &Implementation of Strategy 12-20
DCC is here to make you a shining star like “ Dhruv”
, CMA Akshay Sen Dhruv Coaching Classes Pvt. Ltd.
2
SM Summary Notes 94130-94120
Chapter – 8 [Introductions]
Strategy:-
It is all about integrating organizational activities and utilizing and allocating the scare resource within the
organization environment so as to meet the present objectives.
It can also be defined as knowledge of the goods.
Strategic Management: - Managing and developing effective strategies to achieve organizational objectives.
Advantages of Strategic management [Learn only points]
Discharge board responsibilities
Provide a framework for decision making.
Helps in a measurement of progress.
Focus on objective assessment.
Disadvantages of strategic management
The future doesn’t unfold as anticipated:-
This is a major criticism of strategic management. While forming a strategy we have to anticipate about the future
and as we know future is not fixed it depends upon the various circumstances.
There for sometimes it is hard to manage the strategies
It can be expensive:-
During the process of strategic management we have to collect many data. We have to hire man power and it
takes much time. There for it can be expensive as well.
Long term benefits v/s immediate results:-
Strategic management helps in achieving long term goals; if we want to achieve short term goals then strategic
management is not useful.
Lack of flexibility:-
When we follow a particular plan we have to strictly follow that plan. Therefor sometimes we have to say ‗no‘ to
the many things. Sometimes these can be important opportunities. Sometimes organizations develop a strategic
management process that became excessively formal. These processes have lack of creativity and innovation.
Strategic management process:-
1 Identifying business mission purpose and objectives.
2 Environment analysis.
3 Revise organizational direction.
4 Alternative strategic choice
5 Strategy implementation
6 Strategic evaluation & control
DCC is here to make you a shining star like “ Dhruv”
, CMA Akshay Sen Dhruv Coaching Classes Pvt. Ltd.
3
SM Summary Notes 94130-94120
Vision Vs Mission
Vision Mission
Vision is about future vision Mission is a fundamental objective of an
statement shapes the organization organization which set its apart from the
strategy. It indicates where the organization mission of a company
organization is headed [going] and describes it purpose of existence
what is its intention
Define the product & services
It provides roadmap to the co.‗s& org. provides
future. Technology used
It specifies about co.‗s capabilities Customer need & requirement
to adopt new technologies. Distinctive competencies.
It also specifies mgt. policies to
words customer and societies.
Difference between objectives & Goals
SN Base Objectives Goals
1 Time Frame Objectives are timeless which never Goals are temporary for a specific time.
ends.
2 Specificity Objectives are broad in nature and deals
Goals are much more specific an stated in terms
with matters of image and style of a particular result that will be accomplished
by a specific date.
3 Focus Objectives are stated in terms of some Goals are more internally focused and carry
relevant environment. implications.
4 Measurement These are quantitatively measured. Same but character of measurement is different.
Strategic level in organization
Corporate Level Business Level Functional Level
These type of strategies are It involves business level mangers. These strategies are related
made by high level A business unit is a self contained to functional level. These
management it consist CEO, division which provides a product managers are responsible for
CFO, COO, directors & or service for a particular market specific business functions or
manages etc. It includes that business level manageress are operations. These level of
the business should do, concerned with strategies that are strategies are related to day
allocating resources, specific to a part business. It to day activities. They
formulating & implementing included finance, purchasing, provide data for corporate &
strategy .These are made for production, marketing business level strategies.
Study Note :- 9
long term department,These are made for These strategies are made for
mid term short duration
DCC is here to make you a shining star like “ Dhruv”
1
SM Summary Notes 94130-94120
SM (30 Marks)
For
CMA-Inter
By
AkshaySen
ACMA,B.com
Dhruv Coaching Classes Pvt. Ltd.
D-38/A, 2nd Floor, Ahinsha Circle, Ashok Marg, C-Scheme
A-1,A-2, 2nd Floor, Opposite Saras Dairy, Janta Store, Jaipur
Mob. No.:- 94130 94120 ,www.dhruvclasses.com
INDEX
S.N. Topic Page
01 Strategic Management 02-03
02 Strategic Analysis & Planning 04-11
03 Formulation &Implementation of Strategy 12-20
DCC is here to make you a shining star like “ Dhruv”
, CMA Akshay Sen Dhruv Coaching Classes Pvt. Ltd.
2
SM Summary Notes 94130-94120
Chapter – 8 [Introductions]
Strategy:-
It is all about integrating organizational activities and utilizing and allocating the scare resource within the
organization environment so as to meet the present objectives.
It can also be defined as knowledge of the goods.
Strategic Management: - Managing and developing effective strategies to achieve organizational objectives.
Advantages of Strategic management [Learn only points]
Discharge board responsibilities
Provide a framework for decision making.
Helps in a measurement of progress.
Focus on objective assessment.
Disadvantages of strategic management
The future doesn’t unfold as anticipated:-
This is a major criticism of strategic management. While forming a strategy we have to anticipate about the future
and as we know future is not fixed it depends upon the various circumstances.
There for sometimes it is hard to manage the strategies
It can be expensive:-
During the process of strategic management we have to collect many data. We have to hire man power and it
takes much time. There for it can be expensive as well.
Long term benefits v/s immediate results:-
Strategic management helps in achieving long term goals; if we want to achieve short term goals then strategic
management is not useful.
Lack of flexibility:-
When we follow a particular plan we have to strictly follow that plan. Therefor sometimes we have to say ‗no‘ to
the many things. Sometimes these can be important opportunities. Sometimes organizations develop a strategic
management process that became excessively formal. These processes have lack of creativity and innovation.
Strategic management process:-
1 Identifying business mission purpose and objectives.
2 Environment analysis.
3 Revise organizational direction.
4 Alternative strategic choice
5 Strategy implementation
6 Strategic evaluation & control
DCC is here to make you a shining star like “ Dhruv”
, CMA Akshay Sen Dhruv Coaching Classes Pvt. Ltd.
3
SM Summary Notes 94130-94120
Vision Vs Mission
Vision Mission
Vision is about future vision Mission is a fundamental objective of an
statement shapes the organization organization which set its apart from the
strategy. It indicates where the organization mission of a company
organization is headed [going] and describes it purpose of existence
what is its intention
Define the product & services
It provides roadmap to the co.‗s& org. provides
future. Technology used
It specifies about co.‗s capabilities Customer need & requirement
to adopt new technologies. Distinctive competencies.
It also specifies mgt. policies to
words customer and societies.
Difference between objectives & Goals
SN Base Objectives Goals
1 Time Frame Objectives are timeless which never Goals are temporary for a specific time.
ends.
2 Specificity Objectives are broad in nature and deals
Goals are much more specific an stated in terms
with matters of image and style of a particular result that will be accomplished
by a specific date.
3 Focus Objectives are stated in terms of some Goals are more internally focused and carry
relevant environment. implications.
4 Measurement These are quantitatively measured. Same but character of measurement is different.
Strategic level in organization
Corporate Level Business Level Functional Level
These type of strategies are It involves business level mangers. These strategies are related
made by high level A business unit is a self contained to functional level. These
management it consist CEO, division which provides a product managers are responsible for
CFO, COO, directors & or service for a particular market specific business functions or
manages etc. It includes that business level manageress are operations. These level of
the business should do, concerned with strategies that are strategies are related to day
allocating resources, specific to a part business. It to day activities. They
formulating & implementing included finance, purchasing, provide data for corporate &
strategy .These are made for production, marketing business level strategies.
Study Note :- 9
long term department,These are made for These strategies are made for
mid term short duration
DCC is here to make you a shining star like “ Dhruv”
