TRAVEL MANAGEMENT
TRAVEL SUPPLY
Week 4
, Introduction
• To meet demand for tourist transport, business
operators can employ a range of concepts to
analyse what they need to do to match the
supply to demand:
• When considering supply to tourist transport
one has to consider the following:
– A conceptual framework in which both traveller’s
and transport provider’s perspective are considered
to try and maximise the commercial and non-
commercial opportunities within the tourism
industry
– How operators and the transport sector employ
particular management tools & business strategies
to provide the tourist as a user & consumer of
transport system with a range of opportunities to
enhance their overall tourism experience
– In real terms both of these two elements have to be
viewed in a holistic manner as they are intertwined
in the real world. 2
, Supply
– Supply depends upon internal and external factors
– Supply is affected by either pull factors - tourist
destination or supply of transport by airlines to
stimulate demand
– Supply affected by push factors – tourist generates
demand
– Not sufficient in itself to stimulate tourism
development
– Is a catalyst if integrated to a wider strategy to
develop attractions, accommodation and urban
tourism
– Supply is of great importance as tourism
experience is directly dependant upon service
provided by operator
– Efficient management of transport: demand
analysed in relation to supply
3
TRAVEL SUPPLY
Week 4
, Introduction
• To meet demand for tourist transport, business
operators can employ a range of concepts to
analyse what they need to do to match the
supply to demand:
• When considering supply to tourist transport
one has to consider the following:
– A conceptual framework in which both traveller’s
and transport provider’s perspective are considered
to try and maximise the commercial and non-
commercial opportunities within the tourism
industry
– How operators and the transport sector employ
particular management tools & business strategies
to provide the tourist as a user & consumer of
transport system with a range of opportunities to
enhance their overall tourism experience
– In real terms both of these two elements have to be
viewed in a holistic manner as they are intertwined
in the real world. 2
, Supply
– Supply depends upon internal and external factors
– Supply is affected by either pull factors - tourist
destination or supply of transport by airlines to
stimulate demand
– Supply affected by push factors – tourist generates
demand
– Not sufficient in itself to stimulate tourism
development
– Is a catalyst if integrated to a wider strategy to
develop attractions, accommodation and urban
tourism
– Supply is of great importance as tourism
experience is directly dependant upon service
provided by operator
– Efficient management of transport: demand
analysed in relation to supply
3
