,START WITH
WHY
HOW GREAT LEADERS INSPIRE
EVERYONE TO TAKE ACTION
SIMON SINEK
PORTFOLIO
,PORTFOLIO
Published by the Penguin Group
Penguin Group (USA) Inc., 375 Hudson Street, New York, New York 10014, U.S.A. Penguin Group (Canada), 90
Eglinton Avenue East, Suite 700, Toronto, Ontario, Canada M4P 2Y3 (a division of Pearson Penguin Canada Inc.)
Penguin Books Ltd, 80 Strand, London WC2R ORL, England
Penguin Ireland, 25 St. Stephen's Green, Dublin 2, Ireland (a division of Penguin Books Ltd) Penguin Books
Australia Ltd, 250 Camberwell Road, Camberwell, Victoria 3124, Australia (a division of Pearson Australia
Group Pty Ltd)
Penguin Books India Pvt Ltd, 11 Community Centre, Panchsheel Park,New Delhi- 110017, India
Penguin Group (NZ), 67 Apollo Drive, Rosedale, North Shore 0632,
New Zealand (a division of Pearson New Zealand Ltd)
Penguin Books (South Africa) (Pty) Ltd, 24 Sturdee Avenue,
Rosebank, Johannesburg 2196, South Africa
Penguin Books Ltd, Registered Offices: 80 Strand, London WC2R ORL, England
First published in 2009 by Portfolio, a member of Penguin Group (USA) Inc.
7 9 10 8 6
Copyright © Simon Sinek, 2009 All rights reserved
"The Sneetches" from The Sneetches and Other Stories by Dr. Seuss. Trademark TM and copyright © by Dr. Seuss
Enterprises, L.P. 1953,1954,1961, renewed 1989. All rights reserved. Used by permission of Random House
Children's Books, a division of Random House, Inc. and International Creative Management, Inc., agents for Dr.
Seuss Enterprises, L.P.
LIBRARY OF CONGRESS C ATALO GIN G -1N - P UBLI C AT IO N DATA Sinek, Simon.
Start with why: how great leaders inspire everyone to take action / by Simon Sinek. p. cm.
Includes bibliographical references and index. ISBN 978-1-59184-280-4 1. Leadership. I. Tide. HD57.7.S549 2009
658.4*092—dc22 2009021862
Printed in the United States of America Set in Minion
Designed by Victoria Hartman
Without limiting the rights under copyright reserved above, no part of this publication may be reproduced,
stored in or introduced into a retrieval system, or transmitted, in any form or by any means (electronic,
mechanical, photocopying, recording or otherwise), without the prior written permission of both the
copyright owner and the above publisher of this book.
The scanning, uploading, and distribution of this book via the Internet or via any other means without the
permission of the publisher is illegal and punishable by law. Please purchase only authorized electronic editions
and do not participate in or encourage electronic piracy of copyrightable materials. Your support of the author's
rights is appreciated.
While the author has made every effort to provide accurate telephone numbers and Internet addresses at the
time of publication, neither the publisher nor the author assumes any responsibility for errors, or for changes
that occur after publication. Further, publisher does not have any control over and does not assume any
responsibility for author or third-party Web sites or their content.
, For Victoria,
who finds good ideas
and makes them great
WHY
HOW GREAT LEADERS INSPIRE
EVERYONE TO TAKE ACTION
SIMON SINEK
PORTFOLIO
,PORTFOLIO
Published by the Penguin Group
Penguin Group (USA) Inc., 375 Hudson Street, New York, New York 10014, U.S.A. Penguin Group (Canada), 90
Eglinton Avenue East, Suite 700, Toronto, Ontario, Canada M4P 2Y3 (a division of Pearson Penguin Canada Inc.)
Penguin Books Ltd, 80 Strand, London WC2R ORL, England
Penguin Ireland, 25 St. Stephen's Green, Dublin 2, Ireland (a division of Penguin Books Ltd) Penguin Books
Australia Ltd, 250 Camberwell Road, Camberwell, Victoria 3124, Australia (a division of Pearson Australia
Group Pty Ltd)
Penguin Books India Pvt Ltd, 11 Community Centre, Panchsheel Park,New Delhi- 110017, India
Penguin Group (NZ), 67 Apollo Drive, Rosedale, North Shore 0632,
New Zealand (a division of Pearson New Zealand Ltd)
Penguin Books (South Africa) (Pty) Ltd, 24 Sturdee Avenue,
Rosebank, Johannesburg 2196, South Africa
Penguin Books Ltd, Registered Offices: 80 Strand, London WC2R ORL, England
First published in 2009 by Portfolio, a member of Penguin Group (USA) Inc.
7 9 10 8 6
Copyright © Simon Sinek, 2009 All rights reserved
"The Sneetches" from The Sneetches and Other Stories by Dr. Seuss. Trademark TM and copyright © by Dr. Seuss
Enterprises, L.P. 1953,1954,1961, renewed 1989. All rights reserved. Used by permission of Random House
Children's Books, a division of Random House, Inc. and International Creative Management, Inc., agents for Dr.
Seuss Enterprises, L.P.
LIBRARY OF CONGRESS C ATALO GIN G -1N - P UBLI C AT IO N DATA Sinek, Simon.
Start with why: how great leaders inspire everyone to take action / by Simon Sinek. p. cm.
Includes bibliographical references and index. ISBN 978-1-59184-280-4 1. Leadership. I. Tide. HD57.7.S549 2009
658.4*092—dc22 2009021862
Printed in the United States of America Set in Minion
Designed by Victoria Hartman
Without limiting the rights under copyright reserved above, no part of this publication may be reproduced,
stored in or introduced into a retrieval system, or transmitted, in any form or by any means (electronic,
mechanical, photocopying, recording or otherwise), without the prior written permission of both the
copyright owner and the above publisher of this book.
The scanning, uploading, and distribution of this book via the Internet or via any other means without the
permission of the publisher is illegal and punishable by law. Please purchase only authorized electronic editions
and do not participate in or encourage electronic piracy of copyrightable materials. Your support of the author's
rights is appreciated.
While the author has made every effort to provide accurate telephone numbers and Internet addresses at the
time of publication, neither the publisher nor the author assumes any responsibility for errors, or for changes
that occur after publication. Further, publisher does not have any control over and does not assume any
responsibility for author or third-party Web sites or their content.
, For Victoria,
who finds good ideas
and makes them great
