,
,Praise for Lean Analytics
“Your competition will use this book to outgrow you.”
Mike Volpe—CMO, Hubspot
“Everyone has data, the key is figuring out what pieces will improve
your learning and decision making. Everyone knows they need metrics,
but finding ones that are specific, measurable, actionable, relevant, and
timely is a huge challenge. In Lean Analytics, Ben and Alistair have done a
masterful job showing us how to use data and metrics to peer through the
haze of uncertainty that surrounds creating new businesses and products.
This book is a huge gift to our industry.”
Zach Nies—Chief Technologist, Rally Software
“Lean Analytics is the missing piece of Lean Startup, with practical
and detailed research, advice and guidance that can help you succeed
faster in a startup or large organization.”
Dan Martell—CEO and Founder, Clarity
“Entrepreneurs need their own reality distortion field to tilt at improbable
windmills. But that delusion can be their undoing if they start lying to
themselves. This book is the antidote. Alistair and Ben have written a
much-needed dose of reality, and entrepreneurs who ignore this data-
driven approach do so at their peril.”
Brad Feld—Managing Director, Foundry Group; Co-founder, TechStars;
and Creator, the Startup Revolution series of books
“Lean Analytics will take you from Minimum Viable Product to
Maximally Valuable Product. It’s as useful for product managers
at today’s multi-billion dollar companies as it is for entrepreneurs
who aspire to build those of tomorrow.”
John Stormer—Senior Director of New Products, Salesforce
, “The bad news is, there will always be people out there smarter than
you. The good news is, Alistair and Ben are those guys. Using Lean
Analytics will give you the edge you need.”
Julien Smith—New York Times bestselling author of
Trust Agents and The Flinch
“At Twitter, analytics has been key to understanding our users
and growing our business. Smart startups need to embrace a data-driven
approach if they’re going to compete on a level playing field,
and this book shows you how.”
Kevin Weil—Director of Product, Revenue, Twitter
“A must-read on how to integrate analytics deep into an emerging
product, and take the guesswork out of business success.”
Peter Yared—CTO/CIO, CBS Interactive
“Lean Analytics is a detailed explanation of the data-driven approach
to running a business. Thoughtfully composed by two experienced
entrepreneurs, this is a book I will make part of my training materials at
Sincerely, Inc., and all future companies.”
Matt Brezina—Founder, Sincerely, Inc., and Xobni
“Pearson’s Law states, ‘That which is measured improves.’ Croll and
Yoskovitz extend our understanding of Lean management by bringing
rigorous measurement techniques to a new frontier: the earliest stages
of new product development and launch. If entrepreneurs apply their
frameworks, they should see reduced waste and big improvements in
startup success rates.
Thomas Eisenmann—Howard H. Stevenson Professor of Business
Administration, Harvard Business School
,Praise for Lean Analytics
“Your competition will use this book to outgrow you.”
Mike Volpe—CMO, Hubspot
“Everyone has data, the key is figuring out what pieces will improve
your learning and decision making. Everyone knows they need metrics,
but finding ones that are specific, measurable, actionable, relevant, and
timely is a huge challenge. In Lean Analytics, Ben and Alistair have done a
masterful job showing us how to use data and metrics to peer through the
haze of uncertainty that surrounds creating new businesses and products.
This book is a huge gift to our industry.”
Zach Nies—Chief Technologist, Rally Software
“Lean Analytics is the missing piece of Lean Startup, with practical
and detailed research, advice and guidance that can help you succeed
faster in a startup or large organization.”
Dan Martell—CEO and Founder, Clarity
“Entrepreneurs need their own reality distortion field to tilt at improbable
windmills. But that delusion can be their undoing if they start lying to
themselves. This book is the antidote. Alistair and Ben have written a
much-needed dose of reality, and entrepreneurs who ignore this data-
driven approach do so at their peril.”
Brad Feld—Managing Director, Foundry Group; Co-founder, TechStars;
and Creator, the Startup Revolution series of books
“Lean Analytics will take you from Minimum Viable Product to
Maximally Valuable Product. It’s as useful for product managers
at today’s multi-billion dollar companies as it is for entrepreneurs
who aspire to build those of tomorrow.”
John Stormer—Senior Director of New Products, Salesforce
, “The bad news is, there will always be people out there smarter than
you. The good news is, Alistair and Ben are those guys. Using Lean
Analytics will give you the edge you need.”
Julien Smith—New York Times bestselling author of
Trust Agents and The Flinch
“At Twitter, analytics has been key to understanding our users
and growing our business. Smart startups need to embrace a data-driven
approach if they’re going to compete on a level playing field,
and this book shows you how.”
Kevin Weil—Director of Product, Revenue, Twitter
“A must-read on how to integrate analytics deep into an emerging
product, and take the guesswork out of business success.”
Peter Yared—CTO/CIO, CBS Interactive
“Lean Analytics is a detailed explanation of the data-driven approach
to running a business. Thoughtfully composed by two experienced
entrepreneurs, this is a book I will make part of my training materials at
Sincerely, Inc., and all future companies.”
Matt Brezina—Founder, Sincerely, Inc., and Xobni
“Pearson’s Law states, ‘That which is measured improves.’ Croll and
Yoskovitz extend our understanding of Lean management by bringing
rigorous measurement techniques to a new frontier: the earliest stages
of new product development and launch. If entrepreneurs apply their
frameworks, they should see reduced waste and big improvements in
startup success rates.
Thomas Eisenmann—Howard H. Stevenson Professor of Business
Administration, Harvard Business School
