Summary Design Thinking New Product Development Essentials from the PDMA

,Table of Contents
Title Page
Copyright
About the Editors
Chapter 1: A Brief Introduction to Design Thinking
Introduction
1.1 The Concept of Design Thinking and Its Role within NPD and Innovation
1.2 A Framework of Design Thinking
1.3 Design Thinking as a Nonlinear Process
1.4 The Principles and the “Mindset” of Design Thinking
References
About the Author
Part I: Design Thinking Tools
Chapter 2: Inspirational Design Briefing
Introduction
2.1 Nine Criteria of an Inspirational Design Brief
2.2 Writing the Inspirational Design Brief
2.3 Research Findings about Inspirational Design Briefs
2.4 Three Pitfalls to Avoid
2.5 Conclusion: Keys to Success
References
About the Author
Chapter 3: Personas: Powerful Tool for Designers
Introduction
3.1 Defining Personas
3.2 The Importance of Personas
3.3 Creating Personas
3.4 Illustrative Application of Personas
3.5 Summary
3.6 Conclusion
References
About the Authors

,Chapter 4: Customer Experience Mapping: The Springboard to Innovative Solutions
Introduction
4.1 Inputs to the Experience Map
4.2 The Experience Mapping Process
4.3 The Experience Map as a Springboard to Innovative Solutions
4.4 Conclusion
References
About the Authors
Acknowledgment
Chapter 5: Design Thinking to Bridge Research and Concept Design
Introduction
5.1 Challenges in Idea Generation
5.2 The Need for a Systematic Method to Connect to the User
5.3 The Visualize, Empathize, and Ideate Method
5.4 The Importance of Visualizing and Empathizing before Ideating
5.5 Applying the Method
5.6 Conclusion
About the Author
Chapter 6: Boosting Creativity in Idea Generation Using Design Heuristics
Introduction
6.1 Where Do New Design Ideas Come From?
6.2 A Tool to Assist with Idea Generation: Design Heuristics
6.3 How Design Heuristics Were Identified: The Evidence Base
6.4 77 Design Heuristics for Idea Generation
6.5 How to Use Design Heuristics to Generate Design Concepts
6.6 Evidence of the Value of the Design Heuristics Tool
6.7 Conclusion
6.8 Appendix
References
About the Author
Chapter 7: The Key Roles of Stories and Prototypes in Design Thinking
Introduction
7.1 A Design Thinking Product Development Framework
7.2 What Is a Story?

, 7.3 What Is a Prototype?
7.4 Putting It Together—Combining Stories and Prototypes
7.5 Employing Stories and Prototypes in Your Process
7.6 Conclusion
References
About the Author
Part II: Design Thinking within the Firm
Chapter 8: Integrating Design into the Fuzzy Front End of the Innovation Process
Introduction
8.1 Challenges in the FFE
8.2 Design Practices and Tools for Assisting in Problem Definition
8.3 Design Practices and Tools for Assisting in Information Management
8.4 Design Practices and Tools for Assisting in Stakeholder Management
8.5 How to Integrate Design Professionals in FFE
8.6 Conclusion
References
About the Authors
Chapter 9: The Role of Design in Early-Stage Ventures: How to Help Start-ups
Understand and Apply Design Processes to New Product Development
Introduction: An Emerging Start-up Culture
9.1 The Basics
9.2 The Process
9.3 Troubleshooting Common Mistakes
About the Author
Chapter 10: Design Thinking for Non-Designers: A Guide for Team Training and
Implementation
Introduction
10.1 What Do Non-Designers Need to Learn?
10.2 Challenges Teams Face with Design Thinking
10.3 Three Team Strategies for Success
10.4 Conclusion
References
About the Authors
Chapter 11: Developing Design Thinking: GE Healthcare's Menlo Innovation Model