MG 495 Unit 8 Homework

The Boston Beer Company Executive Summary The Boston Beer Company (BBC) was founded by Jim Koch in 1984, and started with a beer brewed from his great-great-grandfather’s microbrew recipe. The company expanded and eventually went public in 1995. Koch received multiple offers to buy his company out, but he would always decline. Selling only 1% of the total beer market, he maintained his operations and never changed his great-great-grandfathers recipe. Synopsis of the Case Kochs’ BBC is integral to starting the microbrew explosion of the 1990s, discovering a family recipe, and turning into a multimillion dollar company. Brewing up the first batch up in his kitchen, handcrafting the recipe into a brew that was more flavorful and higher-quality than was available in the U.S. Brewing over a million barrels of 25 different styles of Boston Beer products and employing 520 people. The BBC success can be attributed to its mission to offer the highest quality products and to see long-term profitable growth. Koch has always wanted to remain independent, and has never altered the original recipe. Relevant Factual Information about the Problem or Decision the Organization Faced BBC had always been successful, there were several contributing reasons “premium products, produced from highest quality ingredients, an unwavering commitment to freshness of its beer; constant creativity and innovation that resulted in the introduction of a new flavor of beer every year; and the passion and dedication of its employees” (Wheelan, Hunger, Hoffman, & Bamford, 2010, p. 15-2). The domestic beer market ran into challenges in 2010, with beer sales dropping. BBC however fell into a niche market being classified in the Better Beer Category. The market share was dominated mostly by male customers, leaving the women to