INTRODUCTION TO
TOURISM AND
HOSPITALITY
STUDIES
Sustainable Tourism planning and
development
,INTRODUCTION
Planning:
Selectingvarious goals and strategies to ensure
they are accomplished
In organizations, executives determine where the
organization is and where it wants to go
Goals
are established for each of the key
operating areas
,Figure 1 • Elements of Efficient and Effective Tourism Development
, INTRODUCTION (CONT’D.)
Planning:
May be short term (tactical or operational
planning) or long term (strategic planning)
Begins with strategic planning
Tourism master plan
Starts with an environmental scan that assesses
social-cultural, technological, economic, educational,
political, and legal factors
TOURISM AND
HOSPITALITY
STUDIES
Sustainable Tourism planning and
development
,INTRODUCTION
Planning:
Selectingvarious goals and strategies to ensure
they are accomplished
In organizations, executives determine where the
organization is and where it wants to go
Goals
are established for each of the key
operating areas
,Figure 1 • Elements of Efficient and Effective Tourism Development
, INTRODUCTION (CONT’D.)
Planning:
May be short term (tactical or operational
planning) or long term (strategic planning)
Begins with strategic planning
Tourism master plan
Starts with an environmental scan that assesses
social-cultural, technological, economic, educational,
political, and legal factors
