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Lecture notes and midterm and final exam review

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Lecture notes from every week's class.

Institution
Ryerson University (Ru )
Course
Mkt (MKT100)

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Chapter 18: Sales promotion and
personal selling
What is sales promotion?
- Key element in the IMC program
- When used strategically it can
- Make the product available where the consumer wants it to be
- Close the sale
- Provide measurable results
- Social media and the internet


Targets




The Objectives
- Has more affect on behaviour than on attitudes
- Immeadiate purchase is the goal
- Objectives are driven by
- General behaviour of the consumer
- Stage in the PLC

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Ryerson University (Ru )
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Business Management
Course
Mkt (MKT100)
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December 1, 2022
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2022/2023
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