Marketing Management (BT1203) lectures summary
This is a complete short summary to quickly understand all content especially if you missed some lectures. Every relevant content is covered in this summary. (I got an 8,6 using this summary)
Geschreven voor
- Instelling
- Erasmus Universiteit Rotterdam (EUR)
- Studie
- International Business Administration
- Vak
- Marketing Management (BT1203)
Documentinformatie
- Geüpload op
- 1 december 2022
- Aantal pagina's
- 3
- Geschreven in
- 2022/2023
- Type
- College aantekeningen
- Docent(en)
- Alex genevsky
- Bevat
- Alle colleges
Onderwerpen
-
marketing management
-
segmentation
-
targeting
-
promotion
-
product
-
placement
-
positioning
-
consumer
-
company
-
competition
-
customer
-
3 c’s
-
marketing analysis
-
marketing strategy
-
marketing tactics
-
stp
Ook beschikbaar in voordeelbundel