Marketing for Hospitality and Tourism

Marketing for Hospitality and Tourism presentation is about the purpose of business is to create and retain the right customer, the four p's, marketing mix, the promotional mix, defining marketing, core marketing concepts, need, wants and demands, product, value, satisfaction, and quality, why satisfaction may not lead to customer loyalty, why managers should be concerned about customer loyalty, exchange, transactions, and relationships, importance of customer retention, the life time value of the customer, example, markets, marketing and sales concepts contrasted, marketing management philosophies, marketing's future, destination marketing, plog's categorisation, communicating with the tourist market, organising and managing tourism maketing, influencing site selection, best practices destination positioning themes, branding, images and concepts.