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btec level 2 business unit 11 m4

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Eric Asare m4



M4 Explain how monitoring and
evaluating can improve
customer service for the
customer, the organisation and
the employee.
M4
A way to make improvements to the customer could be made in the organisation
trains each of their employees before they start to work for the organisation.
Training is very important to achievements of a business. A company can create
the potential of an employee and a way the company can make progress is
through training. Employees have to know the aims and objective of the
company and by training the employees would be able to advance their
performance and attitude plus the employees would be able to know what to do
in problematic situation with their customers.
Another way to improve the customer service is through feedback. Getting
feedback allows the company to fix any issues or worries customers may have
with the company's products or services. So if customers provide feedback it
helps out the company because it saves the company money, time and allows
the company to create a relationship with customers which will help the
company find out what customers like and their dislike which will help the
company improve their product or service and continues the service and product
at its best. So by doing these company will always know what is working for the
customers and what is not.
The reason why improvements for customer service are very important is
because it allows the business to continue trading. There are many types of
customers and they all have different needs and expectations from the business.
For example, some customers might purchase a product which may be affected
by the price, colour and material. Businesses should make improvement in order
to make sure that they meet their customers’ requirements.
So by continuously checking and assessing the customer service of a business
will hopefully be able to make steady improvements. A business will try to make
sure that its level of services and products remain it worth of money and its
overall package provides a reliable good service to its customers.
It is vital for a business to satisfy its customers' needs and expectations and try
to make adjustment try to improve the quality of the service. For example,
Footlocker could lose a huge amount of customers if one of their staff members
is impolite or unhelpful and that staff member may need retraining.
Also a business has to be reliable because it can create customer loyalty. If a
customer buys something from a shop that does not function properly, the shop
has to take notice of the problem and make changes to solve the problem. If a
shop gets a bad image because of unreliability this could cause the shop to lose
profits as well as get a bad reputation.

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Uploaded on
March 17, 2016
Number of pages
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Written in
2014/2015
Type
ESSAY
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Grade
Merit

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