Google Analytics Demo Questions
(answered 2022)
The Analytics tracking code can collect which of the following?
How many users visited a page
Language the browser is set to
Type of Browser
Device and Operating System
If you delete a view, account administrators can recover the view using the "trash can"
function within how many days?
35
Filters allow you to:
Exclude data from view
include data in view
Modify which data appears in your reports
Why is it important to keep one unfiltered view when using filters with Google Analytics?
To ensure you can always access the original data
Google Analytics filters data in the order in which the filters are set.
True
Filters allow you to reprocess historical data from before the filter was applied.
False
To use Analytics to track user behavior on your website, what must you add to each
page?
Google Analytics tracking code
Where in the HTML of you webpage should you place Analytics tracking code?
Just before closing </head> on website
New views can include website data from before the view was created.
False
Which of the following best represents the hierarchical structure of a Google Analytics
account from top to bottom?
Account
Property
View
A user with "edit" permissions at the Account level will automatically have "edit"
permissions at the Property and View levels.
True
To find you're the Analytics tracking code, which sequence of steps should you follow?
Admin Tab
Tracking info
Tracking code
, When will Google Analytics end a default session?
When a user is inactive for 30 minutes or when they close out of a browser window
Once Google Analytics processes the data it collects, it's stored in a database where it
can't be changed.
True
Google Analytics can collect behavioral data from which systems?
E-commerce platforms
Mobile applications
Online point of sales systems
To track website behavior data with Google Analytics, which steps will you need to
complete?
Create an analytics account
Add the analytics tracking code to each page of your site
What would you use to compare two date ranges in a report?
Date range comparison
What does the "users" metric measure?
users that had at least one session on your site in the given date range
How many reporting widgets can you save to a dashboard?
12
If you wish to see if report data is performing above or below the website average,
which Google Analytics visualization should you use?
comparison view
How do you increase the sampling rate for reports in Google Analytics?
choose greater precision in the sampling pull down menu
By selecting "share template link" you can share your dashboard and your data with
another user.
false
In Google Analytics, what is a "metric"?
the numbers in the data set often paired with dimensions
In Google Analytics what is a "secondary dimension"?
an additional dimension you can add to a report for more specific analysis
In Google Analytics, what is the "bounce rate"?
a percentage of visits when a user landed on your website and exited without any
interaction
In Google Analytics, what is a "dimension"?
an attribute of a data set that can be organized for better analysis
How do you increase the sampling rate for reports in Google Analytics?
greater precission
In Google Analytics what is a "secondary dimension"?
an additional dimension
What does the "users" metric measure?
users that had at least one session on site in date range
What channels are included by default in the channels report?
Organic
Direct
Display
(answered 2022)
The Analytics tracking code can collect which of the following?
How many users visited a page
Language the browser is set to
Type of Browser
Device and Operating System
If you delete a view, account administrators can recover the view using the "trash can"
function within how many days?
35
Filters allow you to:
Exclude data from view
include data in view
Modify which data appears in your reports
Why is it important to keep one unfiltered view when using filters with Google Analytics?
To ensure you can always access the original data
Google Analytics filters data in the order in which the filters are set.
True
Filters allow you to reprocess historical data from before the filter was applied.
False
To use Analytics to track user behavior on your website, what must you add to each
page?
Google Analytics tracking code
Where in the HTML of you webpage should you place Analytics tracking code?
Just before closing </head> on website
New views can include website data from before the view was created.
False
Which of the following best represents the hierarchical structure of a Google Analytics
account from top to bottom?
Account
Property
View
A user with "edit" permissions at the Account level will automatically have "edit"
permissions at the Property and View levels.
True
To find you're the Analytics tracking code, which sequence of steps should you follow?
Admin Tab
Tracking info
Tracking code
, When will Google Analytics end a default session?
When a user is inactive for 30 minutes or when they close out of a browser window
Once Google Analytics processes the data it collects, it's stored in a database where it
can't be changed.
True
Google Analytics can collect behavioral data from which systems?
E-commerce platforms
Mobile applications
Online point of sales systems
To track website behavior data with Google Analytics, which steps will you need to
complete?
Create an analytics account
Add the analytics tracking code to each page of your site
What would you use to compare two date ranges in a report?
Date range comparison
What does the "users" metric measure?
users that had at least one session on your site in the given date range
How many reporting widgets can you save to a dashboard?
12
If you wish to see if report data is performing above or below the website average,
which Google Analytics visualization should you use?
comparison view
How do you increase the sampling rate for reports in Google Analytics?
choose greater precision in the sampling pull down menu
By selecting "share template link" you can share your dashboard and your data with
another user.
false
In Google Analytics, what is a "metric"?
the numbers in the data set often paired with dimensions
In Google Analytics what is a "secondary dimension"?
an additional dimension you can add to a report for more specific analysis
In Google Analytics, what is the "bounce rate"?
a percentage of visits when a user landed on your website and exited without any
interaction
In Google Analytics, what is a "dimension"?
an attribute of a data set that can be organized for better analysis
How do you increase the sampling rate for reports in Google Analytics?
greater precission
In Google Analytics what is a "secondary dimension"?
an additional dimension
What does the "users" metric measure?
users that had at least one session on site in date range
What channels are included by default in the channels report?
Organic
Direct
Display
