Intercultural Competence in Business
Unit Code: MAR013-1
Zainab Tahir
2020024
, Executive summary
This document is an analysis of two different cultures; America and India. Different
frameworks and theories are applied to their cultural differences in the case where Mark
failed to communicate with his counterparts. Information and knowledge are gathered from
different sites, journals. References are drawn at the end of the document. Conclusion and
recommendations are provided for Mark at the end.
Unit Code: MAR013-1
Zainab Tahir
2020024
, Executive summary
This document is an analysis of two different cultures; America and India. Different
frameworks and theories are applied to their cultural differences in the case where Mark
failed to communicate with his counterparts. Information and knowledge are gathered from
different sites, journals. References are drawn at the end of the document. Conclusion and
recommendations are provided for Mark at the end.
