How sports fashion has influenced
the contemporary market in the
last 5 years within the UK
,Table of Contents
CHAPTER 1:
INTRODUCTION1.1 Overview
1.2 Rationale of the research
1.3 Aim of the study
1.4 Objectives of the study
1.5 Research questions
Importance of research
1.7 Scope of the research
1.8 Limitations of the study
1.9 Dissertation structure
CHAPTER 2: LITERATURE REVIEW
2.1 Introduction
2.2 Impact of globalisation on fashion industry
2.3 Growth of sports brand in past 5 years
2.4 Determinants of market preferences
2.5 Growing trend of sports products from1970s till date
2.6 Marketing strategies adopted by different brands of sports products
CHAPTER 3: RESEARCH METHODOLOGY
3.1 Introduction
3.2 Research philosophy
3.3 Research approach
3.4 Research technique
3.5 Research design
3.6 Data collection
3.7 Sampling
3.8 Data analysis
3.9 Ethical consideration
3.10 Research limitations
3.11 Validity and reliability
, CHAPTER 4: DATA ANALYSIS
4.1 Introduction
4.2 Thematic analysis
CHAPTER 5: DISCUSSION OF THE FINDINGS
CHAPTER 6: CONCLUSION AND RECOMMENDATIONS
6.1 Conclusion
6.2 Recommendation
REFERENCES
APPENDIX
CHAPTER 1: INTRODUCTION
1.1 Overview
The sportswear sector of the UK has been able to enjoy good weather since the
last few years. It is due to the increasing trend of sportswear among youngsters. The
athleisure trend going on in the market has helped in increasing the acceptability and
has become highly receptive to the ongoing sports trend in the UK. Along with being
fashionable, a wide range of sportswear is relaxing and comfortable styling for people.
The companies are facing a wide range of competition in this field and are expected to
continue to invest in this area. The trend is considered as more acceptable while
socializing and mixing sportswear with the formal wear in office or in the evening
clothing as well. The entities involved in offering sports wear are exploring the market to
the core so that the best can be offered to customers.
To find out hidden opportunities of sportswear in the market, it is important for
companies to conduct detailed market analysis and ascertain growth projections in the
industry. It has been assessed that the consumers have shown a high level of interest
towards wellness and health trends. Further, they are also driving themselves towards
the athleisure trend which is dominating the clothing trend these days. Some of the
common components of sportswear are gym attire for men and women, yoga leggings,
ski suits, t-shirts, tracksuits, polo shirts, swimwear, leotards, etc.
1.2 Rationale of the research
the contemporary market in the
last 5 years within the UK
,Table of Contents
CHAPTER 1:
INTRODUCTION1.1 Overview
1.2 Rationale of the research
1.3 Aim of the study
1.4 Objectives of the study
1.5 Research questions
Importance of research
1.7 Scope of the research
1.8 Limitations of the study
1.9 Dissertation structure
CHAPTER 2: LITERATURE REVIEW
2.1 Introduction
2.2 Impact of globalisation on fashion industry
2.3 Growth of sports brand in past 5 years
2.4 Determinants of market preferences
2.5 Growing trend of sports products from1970s till date
2.6 Marketing strategies adopted by different brands of sports products
CHAPTER 3: RESEARCH METHODOLOGY
3.1 Introduction
3.2 Research philosophy
3.3 Research approach
3.4 Research technique
3.5 Research design
3.6 Data collection
3.7 Sampling
3.8 Data analysis
3.9 Ethical consideration
3.10 Research limitations
3.11 Validity and reliability
, CHAPTER 4: DATA ANALYSIS
4.1 Introduction
4.2 Thematic analysis
CHAPTER 5: DISCUSSION OF THE FINDINGS
CHAPTER 6: CONCLUSION AND RECOMMENDATIONS
6.1 Conclusion
6.2 Recommendation
REFERENCES
APPENDIX
CHAPTER 1: INTRODUCTION
1.1 Overview
The sportswear sector of the UK has been able to enjoy good weather since the
last few years. It is due to the increasing trend of sportswear among youngsters. The
athleisure trend going on in the market has helped in increasing the acceptability and
has become highly receptive to the ongoing sports trend in the UK. Along with being
fashionable, a wide range of sportswear is relaxing and comfortable styling for people.
The companies are facing a wide range of competition in this field and are expected to
continue to invest in this area. The trend is considered as more acceptable while
socializing and mixing sportswear with the formal wear in office or in the evening
clothing as well. The entities involved in offering sports wear are exploring the market to
the core so that the best can be offered to customers.
To find out hidden opportunities of sportswear in the market, it is important for
companies to conduct detailed market analysis and ascertain growth projections in the
industry. It has been assessed that the consumers have shown a high level of interest
towards wellness and health trends. Further, they are also driving themselves towards
the athleisure trend which is dominating the clothing trend these days. Some of the
common components of sportswear are gym attire for men and women, yoga leggings,
ski suits, t-shirts, tracksuits, polo shirts, swimwear, leotards, etc.
1.2 Rationale of the research
