MARKETING
ESSENTIALS
,Table of Contents
INTRODUCTION
TASK1
P1. Key roles and responsibilities of the marketing function
P2 Roles and responsibilities of marketing relate to the wider organizational context
TASK2
P3 Ways in which various organizations apply the marketing mix to marketing planning
process
TASK3
P4 Produce and evaluate a basic marketing plan for Cadbury
CONCLUSION
REFERENCES
, INTRODUCTION
Marketing refers to developing, promoting and also delivering services and
products to businesses and customers. It is an action of selling and promoting goods
involving advertising and also market research. With the help of marketing, firms
develop some values for consumers and also create a strong relationship with
consumers to capture a large market share. It is the management and study of
exchange relationships (Al-Ekam and et. al., 2012). It is the responsibility of business
firms to produce better quality goods on the basis of needs and demands of consumers.
The organizations produce goods to satisfy needs and demands of consumers in a
better manner. This present report is based on Cadbury. It is a multinational
confectionery organization which is the second largest confectionery company in all
over the world. It operates business in more than 50 countries all over the world. The
present report mentions roles and responsibilities of the marketing function. There is a
comparison between the marketing mix of two business firms in order to achieve
objectives of business in a better and effective manner. Evaluation of the marketing plan
of Cadbury will be discussed in this report as well.
TASK 1
P1. Key roles and responsibilities of the marketing function
Marketing is a technique by which small and large business firms can earn
growth as well as success. It is a procedure of satisfying demand of customers through
providing better quality of food on the basis of their demands in an effective manner.
Marketing is a process of delivering goods and services from concept to consumers. It
comprises four aspects that are called as 4P's of marketing named product, price,
place, promotion (Arguello, 2013). The marketing umbrella compromises of public
relation, promotion, sales and also advertising. In this modern time period, tastes and
choices of consumers are changing rapidly and it is necessary for companies to
produce products accordingly. Marketing develops some value for goods which the
organization produces for its audience or consumers. With the help of effective
marketing, a company can enhance its profit level and meet current needs of
consumers in a better manner. In the context of Cadbury, it produces chocolate items
for every segment of people. It is helpful in attaining the organizational objectives in a
ESSENTIALS
,Table of Contents
INTRODUCTION
TASK1
P1. Key roles and responsibilities of the marketing function
P2 Roles and responsibilities of marketing relate to the wider organizational context
TASK2
P3 Ways in which various organizations apply the marketing mix to marketing planning
process
TASK3
P4 Produce and evaluate a basic marketing plan for Cadbury
CONCLUSION
REFERENCES
, INTRODUCTION
Marketing refers to developing, promoting and also delivering services and
products to businesses and customers. It is an action of selling and promoting goods
involving advertising and also market research. With the help of marketing, firms
develop some values for consumers and also create a strong relationship with
consumers to capture a large market share. It is the management and study of
exchange relationships (Al-Ekam and et. al., 2012). It is the responsibility of business
firms to produce better quality goods on the basis of needs and demands of consumers.
The organizations produce goods to satisfy needs and demands of consumers in a
better manner. This present report is based on Cadbury. It is a multinational
confectionery organization which is the second largest confectionery company in all
over the world. It operates business in more than 50 countries all over the world. The
present report mentions roles and responsibilities of the marketing function. There is a
comparison between the marketing mix of two business firms in order to achieve
objectives of business in a better and effective manner. Evaluation of the marketing plan
of Cadbury will be discussed in this report as well.
TASK 1
P1. Key roles and responsibilities of the marketing function
Marketing is a technique by which small and large business firms can earn
growth as well as success. It is a procedure of satisfying demand of customers through
providing better quality of food on the basis of their demands in an effective manner.
Marketing is a process of delivering goods and services from concept to consumers. It
comprises four aspects that are called as 4P's of marketing named product, price,
place, promotion (Arguello, 2013). The marketing umbrella compromises of public
relation, promotion, sales and also advertising. In this modern time period, tastes and
choices of consumers are changing rapidly and it is necessary for companies to
produce products accordingly. Marketing develops some value for goods which the
organization produces for its audience or consumers. With the help of effective
marketing, a company can enhance its profit level and meet current needs of
consumers in a better manner. In the context of Cadbury, it produces chocolate items
for every segment of people. It is helpful in attaining the organizational objectives in a
