2022/2023 MC Final Exam with complete solution, Exam (elaborations)

MC Final Exam 2022/2023 with complete solution, Exam (elaborations) When did sports enter the newspapers/beginning of what era? - Ans-1700s & agricultural era What influenced what was covered in the Newspaper during the early agricultural era? Ans-class, literacy - Rather than sports, who/what was the forefront of sports coverage in the early agricultural era? - Ans-who was there, political/social issues What was the most popular covered sports in the agricultural era? - Ans-horse racing, boxing After the birth of ______________ newspapers spread to a mass audience (1800s) - Ans-penny press What emerged in the 1800s/was the 2nd sports-media innovation of the agricultural era? - Ans-magazines During the 1800s, _________ was put into the stories of sports - Ans-drama Which 2 major technologies emerged during the industrial age? - Ans-telegraph & morse code Which age characterized sports as more popular, better organized, and more commercialized? - Ans-industrial age What was a common sport during the industrial age due to the professionalization of sports? - Ans-baseball During the Industrial Age, give an example when teams embodied cultures of different immigrants - Ans-irish immigrants/notre dame When was the golden age of sports? - Ans-1900s sports commenter who got big in the 1970s - Ans-keith jackson play-by-play announcer for monday night football for 27 years? - Ans-frank gifford post-WWI sports columnist/wrote Notre Dame army piece/known for being expressive in his writing - Ans-grantland rice color announcer of monday night football with Grifford - Ans-don meredith invented play-by-play reports of football games - Ans-joe vila 1920s superstar radio sports caster/known for dramatic flare - Ans-graham mcnname recently retired from ESPN/has covered every major league in American - Ans-brent musburger post-WWII writer/widely syndicated sports columnist of the day - Ans-red smith ABC TV executive/responsible for wide-world of sports/monday night football/revolutionized TV sports industry - Ans-roone arledge archetype sports caster for the industrial age/known for political controversy/voice of olympics/monday night football - Ans-howard cosell inventors of ESPN/changed sports world - Ans-bill/scott rasmussen What does CSR stand for? - Ans-Corporate Social Responsibility What is the "insurance" if a brand messes up and needs to fall back on something? - Ans-CSR What provides a frame by which to view something? - Ans-PR name the 4 approaches for analyzing PR - Ans-excellence theory, system approach, rhetorical approach, critical approach Which approach for analyzing PR asserts that PR is a management function/most successful organization practice two-way symmetrical communication with their publics -Ans-excellence theory the excellence theory approach for analyzing PR is also known as what? - Ans-dominant paradigm name the 4 types of internal publics - Ans-coaches, administrators, staff, student athletes name the 7 types of external publics - Ans-fans, students, alums, recruits, media, sponsors, community members Which approach for analyzing PR emphasizes the importance of messages and texts in determining the motives and influence of PR? - Ans-rhetorical approach What is the example of crisis communication after former assistant coach abused kids for decades? (CSR = insurance when a scandal occurs) - Ans-Penn State ______________ say media/public accessibility is critical success. They are like business CEOs - Ans-athletic directors Name the 8 key aspects of promotional culture -Ans-representation, endorsement, publicity, communication, entertainment, coaching, legal, appearance advertising -Ans-message crafted by the advertiser apart from the delivery medium trying to get people to buy your product what makes sports DVR proof? -Ans-live sports is part of the thrill of watching fear of missing out Four P's of advertising -Ans-price product promotion place price -Ans-actual amount the end user is expected to pay for a product product -Ans-good or service which meets a specific customer need or demand promotion -Ans-marketing communication strategies and techniques place -Ans-how the product will be provided to the customer (ex. distribution) relationship marketing -Ans-message and medium for sponsorship are more closely tied in the official relationship with the sponsored entity (e.g., team, league, event, venue) Michael Jordan -- shoes (Nike) Cubs -- Wrigley Gum (Wrigley Field) fan-identification theory -Ans-psychological connection that individuals have with sports teams influence of charity in advertising -Ans-helps with creating emotional attachment to advertiser's brand sponsorships -Ans-connecting their brand to an entity ex. Wrigley field - Chicago Cubs sponsorships v advertising -Ans-sponsorship - for established brands advertising - for new brands ad intrusiveness -Ans-advertisers trying to affect your psyche like sports affect your psyche factors that impact ad intrusiveness -Ans-Situational context Convergence media Characteristics of commercial message Overall attitude toward advertisement hard core fans -Ans-who's most likely to purchase immersive experiences in sports people's eyes react to multiscreen experiences -Ans-Average fan - wouldn't like it bc they are overwhelmed Hardcore fan - likes it bc they are analytical and understand the sport eye tracking -Ans-process of measuring either the point of gaze used by websites, TV channels to figure out how to keep you engaged