Threats and Strenghts Faced by Coca Cola
Coca Cola is world’s leading soft drink maker and operates in
more than 200 countries around the world. It sells a variety of
sparkling and still beverages. It generates 60% of its revenue and
about 80% of its operating profit from outside the United States. It
has strong brand recognition across the globe. According to
business insider, approximately 94% of the world population is
aware of the red & white logo of Coca Cola.
Segmentation, targeting, positioning of Coca Cola.
Segmentation helps the brand to define the appropriate products
for specific customer group; Coca Cola doesn’t target a specific
segment but adapts its marketing strategy by developing new
products.
Similarly it uses mix of undifferentiated & mass marketing
strategies as well as niche marketing for certain products in order
to drive sales in the competitive market. Its Cola is popular
worldwide & is liked by people of all age group while the diet coke
targets niche segment for people who are more health conscious.
Coca Cola uses competitive positioning strategy to be way ahead
of its competitors in the Non-alcoholic beverages market. red &
white logo of Coca Cola.
, Explaining about Marketing Mix or about the Marketing strategy
of Coca cola & the SWOT analysis of Coca cola
Product in the Marketing mix of Coca cola
The company has the widest portfolio in beverage industry
comprising of 3300 products. Beverages are divided into diet
category, 100% fruit juices, fruit drinks, water, energy drinks, tea
and coffee etc. As per Nielson’s data, Coca cola is the No.1 brand
in sparkling beverages, juice, and retail packaged water in 2010.
Coca cola has its market presence around 200 countries. Coca
cola brands in India are Fanta, Maaza, Limca, sprite, Thums up,
Minute Maid, Nimbu fresh, Nested iced tea etc.
Price in the Marketing mix of Coca cola
Due to the availability of wide range products, the pricing is done
according to the market and geographic segment. Each sub-brand
of coca cola has different pricing strategy. Their pricing strategy is
based on the competitors pricing, Pepsi is the direct competitor to
coke. Beverage market is said to be a oligopoly market (few sellers
Coca Cola is world’s leading soft drink maker and operates in
more than 200 countries around the world. It sells a variety of
sparkling and still beverages. It generates 60% of its revenue and
about 80% of its operating profit from outside the United States. It
has strong brand recognition across the globe. According to
business insider, approximately 94% of the world population is
aware of the red & white logo of Coca Cola.
Segmentation, targeting, positioning of Coca Cola.
Segmentation helps the brand to define the appropriate products
for specific customer group; Coca Cola doesn’t target a specific
segment but adapts its marketing strategy by developing new
products.
Similarly it uses mix of undifferentiated & mass marketing
strategies as well as niche marketing for certain products in order
to drive sales in the competitive market. Its Cola is popular
worldwide & is liked by people of all age group while the diet coke
targets niche segment for people who are more health conscious.
Coca Cola uses competitive positioning strategy to be way ahead
of its competitors in the Non-alcoholic beverages market. red &
white logo of Coca Cola.
, Explaining about Marketing Mix or about the Marketing strategy
of Coca cola & the SWOT analysis of Coca cola
Product in the Marketing mix of Coca cola
The company has the widest portfolio in beverage industry
comprising of 3300 products. Beverages are divided into diet
category, 100% fruit juices, fruit drinks, water, energy drinks, tea
and coffee etc. As per Nielson’s data, Coca cola is the No.1 brand
in sparkling beverages, juice, and retail packaged water in 2010.
Coca cola has its market presence around 200 countries. Coca
cola brands in India are Fanta, Maaza, Limca, sprite, Thums up,
Minute Maid, Nimbu fresh, Nested iced tea etc.
Price in the Marketing mix of Coca cola
Due to the availability of wide range products, the pricing is done
according to the market and geographic segment. Each sub-brand
of coca cola has different pricing strategy. Their pricing strategy is
based on the competitors pricing, Pepsi is the direct competitor to
coke. Beverage market is said to be a oligopoly market (few sellers
