Tour operator marketing concepts
Marketing for Tourism and Hospitality 1
, Introduction
The tourism and hospitality organisation that we have
chosen is tour operator.
The purpose of our choice for this service organisation is
due to its location at Grand Baie, which is a well-known
tourist destination in Mauritius.
As a tour operator, the role is to organise and arrange
package holidays, which are either sold through
brochures in travel agents or are marketed directly to the
public.
, Its overall strategy
They provide a selection of fantastic unique holidays which foreign tourists or
some
local ones discover for the first time. Among them are the SUBMARINE <BLUE
SAFARI> and the BLUE SAFARI SUBSCOOTER. Most foreign tourists are fond of
these adventures because they do not get them in their own countries and are
ready to pay a high price for it.
Actually they sell the holidays by displaying brochures and leaflets in travel agents
or by marketing them directly to the public. However they are also focusing on
creating a website for mass market. In that way they will be able to reduce costs
on
marketing strategies, analyse their customers’ preferences and needs, do easy
planning, booking, share more about the brand and offer specials.
In addition,the tour operator is targeting the new market growth, that is the Russian
and Chinese tourists. They are hiring people with these language skills so as to
provide a better customer service.
Moreover the tour operator’s objective will not only retain the same customers but
it will also attract new ones via some social media options.
Marketing for Tourism and Hospitality 1
, Introduction
The tourism and hospitality organisation that we have
chosen is tour operator.
The purpose of our choice for this service organisation is
due to its location at Grand Baie, which is a well-known
tourist destination in Mauritius.
As a tour operator, the role is to organise and arrange
package holidays, which are either sold through
brochures in travel agents or are marketed directly to the
public.
, Its overall strategy
They provide a selection of fantastic unique holidays which foreign tourists or
some
local ones discover for the first time. Among them are the SUBMARINE <BLUE
SAFARI> and the BLUE SAFARI SUBSCOOTER. Most foreign tourists are fond of
these adventures because they do not get them in their own countries and are
ready to pay a high price for it.
Actually they sell the holidays by displaying brochures and leaflets in travel agents
or by marketing them directly to the public. However they are also focusing on
creating a website for mass market. In that way they will be able to reduce costs
on
marketing strategies, analyse their customers’ preferences and needs, do easy
planning, booking, share more about the brand and offer specials.
In addition,the tour operator is targeting the new market growth, that is the Russian
and Chinese tourists. They are hiring people with these language skills so as to
provide a better customer service.
Moreover the tour operator’s objective will not only retain the same customers but
it will also attract new ones via some social media options.
