Summary Strategic Plan, Part 1: Environmental Scan

Strategic Plan, Part 1: Scan1
Environmental




Strategic Plan, Part 1: Environmental Scan

, Strategic Plan, Part 1: Scan2
Environmental
Introduction

The purpose of this paper is to determine how to create value and sustain

competitive advantage using the scanning strategy, evaluate the external environment,

assess the general environment, and evaluate the organization's industry operating

environment for Apple, Inc. Apple, Inc is an American multinational technology company

headquartered in Cupertino, California that designs, develops, and sells consumer

electronics, computer software, and online services.

Environmental Scanning

Environmental scanning is monitoring an organization’s internal and external

environment to identify opportunities and threats that may influence current and future

organizational plans (“Business Dictionary”, 2018). With environmental scanning the

organization examines the external environment to identify trends, along with

opportunities and threats that could adversely impact them. Being able to identify these

factors, the organization is able to develop a strategic plan for their best course of action.

Environmental scanning also enables the organization the ability to reposition themselves

within their industry in an effort to improve and secure their competitive advantage. The

organization has to have knowledge of issues that could affect their direct customers and

suppliers and also be aware of their competitors, regulatory changes, overall

macroeconomic environment and the ever-changing political landscape. Because of the

constant introduction of new technological innovations, the business environment is

always changing (Curtiss, 2018).