Branding
, Overview
• In developing a marketing strategy for individual
products, the seller has to confront the branding
decisions.
• Branding is a major issue in product strategy.
• A brand is a symbolic embodiment of all the
information connected to a company, product or
service.
• A brand serves to create associations and
expectations among products made by a producer.
, Branding
• Branding often includes explicit logo, fonts,
colour schemes, symbols and sound, which
may be developed to represent implicit
values, ideas and personality.
• In essence, a brand identifies the seller or
maker.
• Eg gillette, quaker oats, barilla, bakers biscuit
etc
, Overview
• In developing a marketing strategy for individual
products, the seller has to confront the branding
decisions.
• Branding is a major issue in product strategy.
• A brand is a symbolic embodiment of all the
information connected to a company, product or
service.
• A brand serves to create associations and
expectations among products made by a producer.
, Branding
• Branding often includes explicit logo, fonts,
colour schemes, symbols and sound, which
may be developed to represent implicit
values, ideas and personality.
• In essence, a brand identifies the seller or
maker.
• Eg gillette, quaker oats, barilla, bakers biscuit
etc
