Behaviour change – module 3
Social cognitive theory
- Albert bandura
Perceived self-efficacy
- Beliefs in one’s capacity to organize and execute the course of action required to
produce given attainments
- Affects the courses of actions people choose to pursue, how much effort is put forth in a
given endeavour… and the level of accomplishment they realize
Task vs. self-regulatory efficacy
Task = can you do a behaviour?
Self-regulatory = can you self-regulate (organize) yourself to make the behaviour possible
theory of planned behaviour
intentions -> behaviour
- Motivation
- Persistence
- Willing to try
- Effort willing to exert
- Self-instructions
Attitudes
Instrumental = cognitive (usefulness, costs/benefits)
Affective = emotional (fun, enjoyment)
Subjective norms
Descriptive = what people actually do
Injunctive = what people think you should do
Social cognitive theory
- Albert bandura
Perceived self-efficacy
- Beliefs in one’s capacity to organize and execute the course of action required to
produce given attainments
- Affects the courses of actions people choose to pursue, how much effort is put forth in a
given endeavour… and the level of accomplishment they realize
Task vs. self-regulatory efficacy
Task = can you do a behaviour?
Self-regulatory = can you self-regulate (organize) yourself to make the behaviour possible
theory of planned behaviour
intentions -> behaviour
- Motivation
- Persistence
- Willing to try
- Effort willing to exert
- Self-instructions
Attitudes
Instrumental = cognitive (usefulness, costs/benefits)
Affective = emotional (fun, enjoyment)
Subjective norms
Descriptive = what people actually do
Injunctive = what people think you should do
